In Travel & Visitors Guide

New Glarus is America's "Little Switzerland."

In Travel & Visitors Guide

Bikes are a great way to do downtown New Glarus, which is along the 23-mile Sugar River Bike Trail.

In Travel & Visitors Guide

Be sure to have a Spotted Cow on the outdoor patio of Puempel's Olde Tavern.

A guide to a great weekend in New Glarus

Note: The contents of this guide were checked for accuracy when this article was updated on June 4, 2007 at 5:22 a.m. We continually update the thousands of articles on, but it's possible some details, specials and offers may have changed. As always, we recommend you call first if you have specific questions for the businesses mentioned in the guide.

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Do the words Spotted Cow mean anything to you? New Glarus is probably best known for its award-winning brewery, made famous by the deliciously popular Spotted Cow beer (among many, many others with fun names like Totally Naked). But, that's not the only local libation worth the two-hour trip from Milwaukee.

New Glarus Brewing Co.
Cty Trk W & Hwy 69
New Glarus
(608) 527-5850

The brewery brews six year round beers, some seasonal beers and there are always a few extra surprises that are only available in New Glarus. The self-guided brewery tour is free with a $3 sampling fee at the end. And don't foget your T-shirt that proudly boasts, "I got Totally Naked in New Glarus!"

Primrose Winery
226 2nd St.
New Glarus
(608) 527-5053

The small, family-owned winery offers a wide selection of reds and whites, some dry and traditional, others sweet from the fruit of rhubarb or cranberry. The winery doesn't offer a tour like the brewery does, but it does do an excellent job with its free wine tasting session, where you are welcome to sample one or all 13 varieties -- from red, to white, blush, dry, semi-dry, semi-sweet and sweet -- all year round.

Puempel's Olde Tavern
18 6th Ave
New Glarus
(608) 527-2045

This is one of the oldest taverns in New Glarus, and with walls covered in 1913 folk art murals and antique accents, a stop here is a true step back in time. And of course, they've got New Glarus beers on draught.

New Glarus is never short on activities. Whether you prefer hitting the hills, taking to the trails, spending the day shopping, or having fun at festivals, there is something guaranteed every weekend this summer and well into fall.

Biking: New Glarus is also the starting point for the 23-mile long Sugar River Bike Trail.

Shopping: Galleries, Swiss Imports, jewelry and more. Here are some local faves.

Sugar River Gallery
105 5th Ave.
New Glarus
(608) 527-4290

Here you'll find local and southwestern fine art and crafts, as well as vintage reproduction and southwestern jewelry, books, pottery, Navajo folk art and furniture.

Rustic Inspirations
130 5th Ave.
New Glarus
(608) 527-4908

Here you will find 14 local artists represented, northwoods and garden decor, Lang gift items, Minnetonka Moccasins, and birding supplies.

Roberts European Imports
102 5th Ave.
New Glarus

This small shop specializes in Swiss, German, Austrian, Norwegian, and Russian imports, imported directly from artists and craftsmen.

Festivals: New Glarus is known for its abundance of ethnic festivals throughout the year. Here's the 2007 schedule:

June 8-10, 2007
The 6th Annual Roger Bright Memorial Polkafest with free music and dancing the entire weekend.

June 22, 2007
Lions Chicken BBQ
Village Park

June 22-24, 2007
Heidi Festival/Taste & Treasures: Heidi Festival weekend is filled with great food, entertainment, music, and fun for the whole family.

July 13 & 15, 2007
Old Fashioned Maxwell Street Days features a wide range of merchandise at special prices from downtown shops. Garage sales throughout the community will offer treasures needing a new home.

August 4, 2007
Fire Department 105th Anniversary -- Festival and Dance.

August 5, 2007
Swiss Volksfest (Swiss Independence Day).

Aug/September 31-2, 2007
Wilhelm Tell Festival -- It's a live theater presentation with intricate costumes and a lively cast that includes goats, cows and horses. Performances are staged in a beautiful outdoor setting, just a short distance from downtown New Glarus.

Sept. 3, 2007
Schuetzen Fest -- The traditional Swiss Schuetzen Fest is revived this year with small-bore (.22) shooting competition open to the public.

September 22, 2007
Kilby Supper (Swiss United Church) offers visitors a taste of community life.

October 5-7, 2007
Oktoberfest is a multi-event weekend in New Glarus, with many activities throughout the weekend including live music in the festival tent, kids games, rides and great food.

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