Reaching funding milestone allows Light the Hoan to order lighting
The ongoing effort to raise funds to illuminate the Hoan Bridge, which spans Jones Island and the Milwaukee harbor, connecting Downtown to Bay View, has raised another $500,000 of its more than $4 million goal.
In December, the Dohmen Company Foundation contributed a $250,000 challenge grant and Light the Hoan managed to more than exceed that amount in matching funds in just a week.
Reaching the funding milestone has allowed the group to begin ordering LED lighting for the bridge. The next milestone comes in April, and the group's goal is to have the bridge illuminated in time for the Democratic National Convention, to be held here in July.
Light the Hoan has raised more than $2.5 million so far.
"To start off the new year with this kind of momentum is extremely exciting," said Light the Hoan co-founder Michael Hostad.
"We are overwhelmed with gratitude for the backing of our donors and look to gain even greater support as we head into these next three critical months of fundraising, when the future of our region stands firmly in the spotlight."
The campaign kicked off in 2018.
"The Hoan Bridge is an iconic Milwaukee landmark, yet the structure isn't being used to its full potential," said an unnamed Dohmen spokesperson in a Light the Hoan press release Thursday.
"When we think about the attraction of cities, both large and small, we expect a certain level of liveliness to accompany downtown areas. As all eyes will soon be on Milwaukee, our first impression matters."
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