Bucks' Nike "Cream City" uniforms honor Milwaukee heritage
The Milwaukee Bucks unveiled their Nike "Cream City" City Edition uniforms on Wednesday, which pay tribute to the city the Bucks have played in for 50 years. The team will wear their "Cream City" City Edition uniforms 13 times this season – six times at home and seven times on the road.
The jerseys will make their home debut on Jan. 29 vs. Philadelphia. The Bucks will then wear them at home on Feb. 25, March 2, March 9, March 25 and April 9, and on the road on Jan 28., Feb. 4, Feb. 10, Feb. 23, March 19, March 27 and March 30.
According to the Bucks, the design is inspired by the colors and landscape of Milwaukee.
"The western edge of Lake Michigan is known for producing some of the coldest winters in the country," the team said in a news release. "It has created a gritty and determined fan base much like the young team it supports. The west coast of Lake Michigan also provides the bricks that have given Milwaukee its Cream City moniker. The cream color comes from the clay found in the Menomonee River Valley and has come to define the architecture of the greater Milwaukee area.
"Just as this distinctive clay is the foundation upon which Milwaukee was built, this color is the foundation for the Bucks "Cream City" City Edition uniform, but the uniform draws additional inspiration from the full color palette of the city and surrounding areas. The Cream City rainbow pattern brings to the forefront the blending of the urban landscape with green of Wisconsin's lush landscapes and blue that pays tribute to Milwaukee's etymological designation as a "gathering place by the water." Additionally, there is no escaping the Buck head proudly displayed on the chest of the uniform, while the state of Wisconsin is more subtly used as the belt buckle graphic.
"Milwaukee's "Cream City" moniker is printed on the jersey near the player tag, using a custom script that combines the look of both the current, industrial, MB Varsity Bold and the script font that once adorned the front of Bucks jerseys of the past. The shorts, while keeping with the clean look of the remainder of the Bucks' uniform sets, carries over the negative space "M" from the Icon and Association editions, but utilizes the Cream City rainbow to carry the strong tie to Milwaukee through the full uniform."
The reviews are in...and you really, really like it. https://t.co/k9xpGYgDpM— Milwaukee Bucks (@Bucks) December 27, 2017
According to Nike, the NBA City Edition uniforms celebrate elements of each franchise and represent emotion from the arena court to the city streets, simultaneously respecting the past and positioning the teams for the future.
"Milwaukee is defined by two things: the cold winters that roll in off the edge of Lake Michigan and Cream City brick, formed from the clay found in the Menomonee River Valley," Nike said in its own release. "While the latter is a hallmark of the local area's architecture, the former is responsible for fostering the unique grit and determination of its populace. The city's current Bucks, young, ambitious and fittingly idiosyncratic, know that these characteristics are critical to their success."
The "Cream City" City Edition jerseys and accompanying retail items are available at Bucks Pro Shop locations and online starting on Dec. 28.
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