In Holiday Guide

Miller Lite has provided more than half a million rides to Milwaukeeans on New Year's Eve over the past 30 years. (PHOTO: Milwaukee County Transit System)

Miller Lite Free Rides offers safe and no-cost passage on New Year's Eve

Miller Brewing Co. is offering free rides for New Year's Eve revelers in Milwaukee – and beyond – for the 31st straight year.

The program, which marked its 30th anniversary last year, has expanded to include 27 communities across America.

On Dec. 31 this year in Milwaukee, Miller will offer free rides on Milwaukee County Transit System buses beginning at 8 p.m. The free rides will last until the last buses run at 4 a.m. New Year's Day. GoldLine service will run to Brookfield Square Mall until 3 a.m.

Launched in Milwaukee in 1987, Miller Lite Free Rides is now offered in cities like Chicago, Dallas, Denver, Minneapolis/St. Paul, Phoenix and Brew City, among others.

In its first 30 years, the Miller Lite Free Rides partnership with transit systems around the country has provided safe passage home to more than 6.4 million people.

"Miller Lite Free Rides is an important holiday tradition in southeast Wisconsin," said Chris Abele, Milwaukee County Executive, in a statement. "Anyone heading out to ring in the New Year can count on MCTS to be their designated driver."

"Miller Lite believes in making an impact on the Milwaukee community by helping it Celebrate Responsibly," added Jim Kanter, Wisconsin General Manager for MillerCoors.

"Through our partnerships with MCTS and Beer Capital Distributing, we are providing Milwaukee partygoers a range of options to get home safely and prevent drunk driving."

The program is co-sponsored by MCTS and Beer Capitol Distributing.

"Teaming up with Miller Lite and MCTS to help beer drinkers celebrate responsibly with free, safe and convenient transportation on New Year's Eve continues to be a great way to kick off the new year," said David Neville, president at Beer Capitol Distributing.

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