Miller Lite Free Rides offers safe and no-cost passage on New Year's Eve
Miller Brewing Co. is offering free rides for New Year's Eve revelers in Milwaukee – and beyond – for the 32nd straight year.
The program has now expanded to include 28 communities across America.
On Dec. 31 this year in Milwaukee, Miller will offer free rides on Milwaukee County Transit System buses beginning at 8 p.m. until the end of service.
Some lines – Green, Blue, Purple, 14, 15, 19 and 30 – will run until 4 a.m.
GoldLine service will run to Brookfield Square Mall until 3 a.m., Route 14 will extend the service to 74th and Holmes and the 19 will extend service only on South 13th Street.
Launched in Milwaukee in 1987, Miller Lite Free Rides is now offered in cities like Chicago, Dallas, Denver, Minneapolis/St. Paul, Phoenix and Brew City, among others.
In its first 31 years, the Miller Lite Free Rides partnership with transit systems around the country has provided safe passage home to more than 6.7 million people. That includes more than 553,000 in the Milwaukee area alone.
"The longstanding Miller Lite Free Rides have become an integral part of Milwaukee's ability to celebrate the New Year responsibly," said Chris Abele, Milwaukee County Executive, in a statement. "Any and all folks heading out to ring in the new year can count on MCTS to be their designated driver."
"Miller Lite believes in making a difference in its hometown market of Milwaukee by helping people Celebrate Responsibly," said Diane Wagner, alcohol responsibility manager for MillerCoors, in a release.
"Partnering with MCTS and Beer Capital Distributing allows us to provide Milwaukeeans options to get home safely and reduce drunk driving."
The program is co-sponsored by MCTS and Beer Capitol Distributing.
"Providing beer drinkers free, safe and convenient transportation on New Year's Eve in partnership with Miller Lite and MCTS continues to be an impactful way to kick off the New Year by helping the community celebrate responsibly," said David Neville, president at Beer Capitol Distributing.
For more information, visit MillerLiteFreeRides.com.
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