In Festival Guide

This conceptual rendering was released by Summerfest in January 2017 and it does not reflect current design progress or intent.

Summerfest begins demolition of the American Family Amphitheater Tuesday

Bright and early Tuesday morning, construction crews will begin demolition of the American Family Insurance Amphitheater on the Henry Maier Festival Park.

The venue opened as the Marcus Amphitheater in 1987.

Last week, Milwaukee World Festival, Inc. (MWF) Board of Directors
officially approved a budget of $50,000,000 to build a new American Family Insurance Amphitheater, which will be ready in time for Summerfest 2019.

However, construction is now scheduled to occur in two phases. The first phase, already underway and set to be complete by next summer, includes lifting part of the existing roof and reconfiguring the stage to allow for larger state productions to take place at Summerfest. In addition, the backstage area will be rebuilt with new amenities for artists.

Phase two kicks off at the end of Summerfest 2019 and will add new amenities for concertgoers, including new concourses, new restrooms, new seats, more hospitality areas, and increased food and beverage operations.

The fully complete new American Family Insurance Amphitheater is scheduled to be ready for day one of the Big Gig 2020.

In February, MWF hired Milwaukee's Eppstein Uhen Architects to design the new amphitheater, which will rise in the same location occupied by the current one.

Demolition will begin with the dressing room building and support areas behind the stage.


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