In Festival Guide

Riders are coming to Harley-Davidson's homeland, Milwaukee, from all over the U.S. for the 115th anniversary party. (PHOTO: Dan Zaitz)

Your guide to Harley-Davidson's 115th events

Note: The contents of this guide were checked for accuracy when this article was updated on Aug. 31, 2018 at 4:01 p.m. We continually update the thousands of articles on OnMilwaukee.com, but it's possible some details, specials and offers may have changed. As always, we recommend you call first if you have specific questions for the businesses mentioned in the guide.

There's a whole calendar of events packed into one awesome weekend to celebrate Harley-Davidson's 115th anniversary. We gathered them all here in one easy guide for you.

And don't miss the great events at The Iron Horse Hotel, too. You can check them all out here!

Lyft is the official rideshare sponsor of Harley-Davidson's 115th Anniversary. To celebrate, enter the code HD115 in the Lyft app to score 20% off your next ride to or from any @Harley-Davidson #HD115 Anniversary Celebration events from August 29 to September 2. When you take your ride, you'll also be entered for a chance to win a Harley-Davidson motorcycle. #MilwaukeeOrBust

Harley-Davidson 115th and HOG 35th Moto-Carnival
Veterans Park, 1010 N Lincoln Memorial Dr., Aug. 29, 10 a.m.-11 p.m.

Aug. 30-Sept. 1, noon-6 p.m.
This fun event will include motorcycle thrill shows, helicopter rides, a Ferris wheel, a bike-building competition known as the Bagger Nation Baddest Bagger Bike Show and much more.

Iron Horse Hotel
500 W. Virginia St.
Aug. 29-Sept 2
The Iron Horse has live music, a Jack Daniel dinner, an amazing, bike-friendly patio with wash stations, art and jewelry events and more. Go here for the full list of fun.

Party in the Park
1190 N. 70th St., Wauwatosa

Aug. 29-Sept. 1, 6-11 p.m.
This party, west of the village at the Rotary Performance Pavilion, features four nights of music with headliners like Mike Mangione & the Kin, Eagle Trace and the Clique. Rev on over, grab a cold one and soak it all in.

Harley-Davidson Museum
400 W. Canal St.
Wednesday-Saturday, 9 a.m.-11 p.m.; Sunday, 9 a.m.-6 p.m.
The Harley-Davidson Museum is always a must-stop for hog riders coming through Milwaukee – and that'll be even more so the case for the 115th anniversary. The Harley new product trailer will rev up excitement all weekend with the company's new 2019 line of motorcycles, the Women's Ride will take off Friday morning, battle it out at the motorcycle field games on Saturday, show off your sweet ride at the Custom Bike Show on Sunday and enjoy live music – all free and open to the public – from bands like The Record Company and Reverent Horton Heat all weekend long. For a full list of events, visit the HD Museum's website – and here's that free music lineup:

  • Wednesday, Aug. 29

4 p.m. – Spitfire Rodeo
7 p.m. – Kenneth Brian Band
9 p.m. – A Thousand Horses

  • Thursday, Aug. 30

Noon – Dark Horse
4 p.m. – Eminence
7 p.m. – Boxkar
9 p.m. – Hairball

  • Friday, Aug. 31

Noon – Bad Habitz
4 p.m. – Bad Habitz
7 p.m. – Rival Sons
9 p.m. – The Record Company

  • Saturday, Sept. 1

1:30 p.m. – Pat Simmons
4 p.m. – Boomboxx
7 p.m. – Supersuckers
9 p.m. – The Reverend Horton Heat

  • Sunday, Sept. 2

11 a.m. – Pretty Naughty
2 p.m. – ZZ-3

Motorcycle Alley
Walker's Point, South 5th Street, south of West Virginia Street

Aug. 31- Sept.1, noon-midnight
From music to BMX and skate demos, Walker's Point will be throwing down throughout the anniversary.

Brady Street Experience
Aug. 31-Sept. 1, 4 p.m.-midnight

Brady Street will be full of drink specials, entertainment and more. And one thing it won't be filled of: cars, as it will close starting at 4 p.m. to cater to motorcycle-parking only. Plus, on Sept. 2, there'll be a Biker Brunch hosted by local restaurants and pubs.

Historic Third Ward Street Party
North Broadway from East St. Paul Avenue to Catalano Square Park

Sept. 1, noon-10 p.m.
The Third Ward welcomes your two-wheeled wonders for a biker-friendly party with free motorcycle street parking, live music in Catalano Square Park, outdoor food and beverages, and more.

Hawgtoberfest
Heidelberg Park at Bavarian Bierhaus, 700 W. Lexington Blvd.

Aug. 30-Sept. 1, 5 p.m.-midnight
Home to Milwaukee's Oktoberfest, Hawgtoberfest will host live music, keg tossing, brat eating, stein holding and more! There will also be the first Milwaukee Kid's Rally where kids will be able to meet the bikers and check out their hogs.

Juneau Avenue Block Party
Sept. 2, 5 p.m.-midnight

Hosted by The Harp Irish Pub and Trinity Three Irish Pubs, grab a beer and head on over to this block party! It's Miller Time in Downtown Milwaukee!

Hill Climb at Little Switzerland
105 Cedar Creek Rd., Slinger

Sept. 1, 9 a.m. – 2 p.m.
Compete for time and distance up the ski hill for a $7,500 prize purse at Little Switzerland. Riders young and old are welcome at this all-ages event. (just be sure to register on the Harley website.) Admission is $10 for spectators, but free for kids 12 and younger. $20 VIP tickets are available as well.

Beach Brawl at Bradford Beach
2400 N. Lincoln Memorial Dr.

Aug. 31, 10 a.m.-4 p.m.; Sept. 1, noon-7 p.m.
Come see the bike races on a sandy oval along the shoreline of Lake Michigan, with practice from 10 a.m. to 4 p.m. on Aug. 31 and races from noon to 7 p.m. on Sept. 1. Enjoy the amenities of the beach and a cold Miller Lite at the tiki bars, which will both be open.

Rev it up at the races
Great Lakes Dragaway
18411 1st St., Union Grove

Aug. 31, noon-10:30 p.m. (doors open at 10 a.m.)
Have you always wanted to try drag racing? Now's your chance. All riders must be on the track at 6:15 p.m. The entry fee is $20/night for all racers.

House of Harley
6221 W. Layton Ave., Greenfield

Aug. 29-Sept. 3: Wednesday to Sunday 9 a.m.-9 p.m., Monday 9 a.m.-5 p.m.
Be sure to catch the daily music acts at this event, including headliners Tallan Noble Latz at 6 p.m. on Wednesday, No Quarter-The Led Zeppelin Experience at 6 p.m. on Thursday and Everclear at 7:30 p.m. on Sunday. Charity rides are Aug. 29 to 31.

Iron Town Harley-Davidson
925 S. Moorland Rd., New Berlin

Aug. 29-Sept. 3 (9 a.m.-8 p.m. through Sept. 2, 9 a.m.-4 p.m. on Sept. 3)
Food, music and more are booked every day for the anniversary. Vendors include Daredevil Durags, Hot Leathers, Envied Threads and Custom Engraving. Don't miss musical acts Shut the Front Door, Rebel Grace, The Love Monkeys and Georgia Satellites.

Lady Antebellum and Darius Rucker with Russell Dickerson
American Family Insurance Amphitheater, 200 N. Harbor Dr. (Henry Maier Festival Grounds - Summerfest)

Sept. 1, 7 p.m.
Milwaukee World Festival Inc. brings you these world-renowned country artists that are sure to rock the house. Not an official Harley-Davidson event – but sure to draw plenty of rider enthusiasts. Ticket link is here.

Flat Out Friday
400 W. Kilbourn Ave., UWM Panther Arena

Aug. 31: street party from noon-8 p.m., race time 7-10 p.m.
Do you like a good thrill? Flat Out Friday will feature flat track, indoor motorcycle racing that will have you holding your breath in anticipation of what's to come. $18 to watch tradition and specialized class motorcycle races rev it up.

Suburban Motors Harley-Davidson
139 N. Main St., Thiensville

Aug. 30-Sept. 2
Suburban Motors dealership will host everything from a vendor village to live music – plus your chance to test ride some of Harley's newest 2019 models.

Wisconsin Harley-Davidson
1280 Blue Ribbon Dr., Oconomowoc

Aug. 30-Sept. 3.
Enjoy food from vendors, live music and explore items for sale at the merchant village. Don't miss local artists Bobby Friss, Rhythm Method, Cherry Pie and Southbound.

Uke's Harley-Davidson
5995 120th Ave., Kenosha

Aug. 28-Sept. 2
A beer garden is open at this event from 11 a.m to 7 p.m. on Aug. 28-31, and from 11 a.m. to 5 p.m. on Sept. 1-2. Also listen to live music, taste delicacies from food vendors and give some hogs a test ride at events throughout the whole weekend. The dealer's museum is also open daily.

115th Parade
Starts at North 45th Street and West Wisconsin Avenue

Sept. 2
Probably the best-remembered part of Harley anniversary celebrations: the motorcycle parade through Downtown Milwaukee. The parade starts at 1 p.m. and continues east on Wisconsin Avenue. It ends at Veterans Park, where the Harley-Davidson 115th Anniversary and HOG 35th Moto-Carnival will take place.

Welcome Home to Harley
Powertain Operations Facility
W156-N9000 Pilgrim Road, Menomonee Falls

Aug. 29, 10 a.m. and noon
Tour around Harley-Davidson's home at the Pilgrim Road Powertrain Operations facility at The Guided Steel Toe Tour, held at 10 a.m. and noon on Aug. 29. Or get a free self-guided tour of the plant, available from 9 a.m. to 2 p.m. on Aug. 30-31. Harley's historic headquarters at 3700 W. Juneau Ave. will also open to visitors 8 a.m. to 5 p.m. on Aug. 29 through Sept. 1.

Milwaukee Motorcycle Film Festival
Oriental Theatre, 2230 N. Farwell Ave.

Aug. 31-Sept. 1
The Milwaukee Motorcycle Film Festival will show a mix of movies celebrating Harleys and bike culture on the big screen at the Oriental Theatre this Friday and Saturday. Some of the movies include "12 O'Clock Boys," "Psychomania," "The Wild One" and more.

For more detailed information, head to:
harley-davidson.com/us/en/events/milwaukee-115th/115-event-detail-street-parties.html.

Ride on!


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