In #RaiseMKE

Represent your city, background and identity with a 414-themed T-shirt. (PHOTO: Too Much Metal)

Rep your city, heritage and identity with unique 414 shirts on Milwaukee Day

In celebration of Milwaukee Day, April 14, 2018 (4/14), Too Much Metal is honoring the many heritages and cultures that contribute to the dynamic, shared and intersecting experiences of living here.

A range of 414-themed T-shirts will be released representing a broad diversity of local communities, from German, Mexican, Nigerian and Palestinian to feminism, weed and LGBT pride designs.

The shirts are part of a two-fold effort, which supports "a visible community movement of self-affiliation, as well as a facilitation of social equity." It's an opportunity for the residents of Milwaukee to "begin engaging with the complexity of how one's identity is negotiated in the public space," said Too Much Metal owner Fred Gillich.

The t-shirts are available online now at, in time for you to wear them on Milwaukee Day, and they will be at the Too Much Metal Showroom beginning April 14.

"The idea with these shirts is to draw as many different populations into the circle as possible, understanding that a rich and diverse community is the future of this city," Gillich said. "So if we haven't reached you, let us know. We want all our circles to overlap like some rad Milwaukee Venn diagram."

Check out some of the uniquely cool 414 T-shirt designs below:


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