Made in Milwaukee: Jockey

Published Aug. 4, 2017

The fact that Jockey International is headquartered in Kenosha might come as a surprise to some people. Jockey - one of the largest, most famous manufacturers, distributors and retailers of underwear and sleepwear - sells products in 145 countries.


Black Friday brawls make Cyber Monday a cakewalk

Published Dec. 1, 2014

If you need a break from your online shopping today, you might want to take a peek at some Black Friday brawls and then thank your lucky stars for the invention of the Internet.


New undies designed to absorb blood

Published Sept. 14, 2014

Dear Kate is a relatively new line of undergarments with a built-in lining made to protect like a panty liner. OnMilwaukee.com recently took a pair on a test drive to Period Town.


Voluptuous Secrets offers bras and more to full-figured women

Published April 6, 2011

"I was seeing too many large ladies walking around in bad bras. I decided to do something about it," says Theresa Gadzik, who opened Voluptuous Secrets in 2002. The business is so successful, that Gadzik says at times it's overwhelming.


Pooghe Laundry is the new local standard in soft

Published April 9, 2009

Pooghe, the Milwaukee-based base layer collection -- tank tops, T-shirts, underwear, leggings and socks -- looking to launch this spring, is becoming synonymous with a new standard in comfort, design and antimicrobial technology -- a fancy word for "odor-free."


Getting to the bottom of a sports mystery

Published Jan. 4, 2007

The recent Internet craze created by a cheeky USC cheerleader and her underwear (or lack therof) was futile and juvenile but also provided a revealing (pun intended) look at the current sports / web culture.


Marquette underwear thief caught with his pants up

Published Oct. 16, 2006

Milwaukee Police arrested a 23-year-old man who was spotted rummaging through a Marquette University student's underwear drawer Saturday. It seems the man enjoyed collecting panties -- and had 46 Ziploc bags of them stored at his nearby home.