The avenue

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MMAC to move headquarters to The Avenue

Published May 28, 2020

The Metropolitan Milwaukee Association of Commerce (MMAC) has reached an agreement to move its offices to The Avenue, and is set to begin occupancy of a space in the newly renovated Milwaukee landmark later this year.

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Artists sought to paint mural on the 2nd Street skywalk Downtown

Published Jan. 8, 2020

As part of a vision for an enhanced pedestrian experience along North 2nd Street between Michigan Street and Postman's Porch at Wells Street, Milwaukee Downtown, BID #21, has partnered with The Avenue on a new mural on the south face of the skywalk that spans the street between Wisconsin Avenue and Michigan Street.

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Progress report: New GRAEF-USA offices in the former Grand Avenue

Published Oct. 24, 2019

Back in March, we took you inside the former Shops of Grand Avenue mall to show you how work was progressing on converting part of the space into the new 3rd Street Market Hall food hall. Here's a new update on GRAEF's offices in the same former mall area.

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Fine & Dandy Fried Chicken slated for 3rd Street Market Hall

Published July 2, 2019

Work on the 3rd Street Market Hall is currently in progress. The forthcoming food hall is expected to house as many as 20 tenants, including a fine (of high quality) and dandy (excellent) new concept which will serve up juicy, crisp fried chicken and accompanying sides.

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Donut Monster ups the ante on doughnuts (and breakfast sandwiches)

Published April 26, 2019

Close your eyes for a moment and imagine a truly delicious doughnut. Its dough is buoyant and buttery with a subtle, satisfying chew. Its icing is smooth and sweet, but not cloying. It's indulgent; but at the same time balanced and restrained. That's the sort of doughnut you can expect from Donut Monster.

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A look inside the conversion of the Grand Avenue into The Avenue

Published March 28, 2019

The plan to convert the former Shops of Grand Avenue into office space with some retail and a first-floor food hall, called 3rd Street Market Hall - and the Plankinton Arcade's upper shops to apartments - is well underway. Take a look inside.

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Milk Can & Milk Bottle Bakery to bring burgers, pastries to Downtown food hall

Published March 20, 2019

As many as 20 tenants are expected to occupy the forthcoming 3rd Street Market Hall, the food hall planned for The Avenue. Among them will be Milk Can, a burger and custard concept; and Milk Bottle Bakery, a complementary venue which will feature breads, croissants, sandwiches and a selection of deliciously fun desserts.

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Grand plans for Downtown: an in-depth look at the new food hall & more

Published Dec. 6, 2018

Plans were unveiled this morning for the development and transformation of the former Shops of Grand Avenue -- now renamed The Avenue -- into an impressive array of reimagined spaces from a new innovative food hall to dynamic new and refurbished offices, unique apartments and engaging new retail concepts.