Sponsorship

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Bucks' founding partnership with Miller Brewing Co. includes three in-arena bars

Published Feb. 22, 2018

With a toast to celebrating an NBA championship in Milwaukee in the not-too-distant future, Bucks president Peter Feigin and Miller Brewing's Jim Kanter took a drink from cans of Miller Lite and Coors Light, respectively, announcing their organizations' founding partnership for the new arena.

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The UW-Milwaukee Panther Arena is born

Published June 26, 2014

Today, board members and staff of the Wisconsin Center District (WCD) - which owns and operates the Milwaukee Arena (formerly the U.S. Cellular Arena), Wisconsin Center and Milwaukee Theatre - announced a new, official sponsor and partner for the Milwaukee Arena: UWM.

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Milwaukee Talks: Olympic hopeful Liam Ortega

Published Sept. 25, 2013

After graduating from Marquette University with a degree in psychology in 2007, Liam Ortega decided to pursue his Olympic dream by qualifying for the United States' long track speed skating team as they prepared for the 2010 winter games. But a freak accident in practice in 2008 resulted in brain trauma, causing Ortega to miss out on giving it his best shot. Now, fully healthy - but without his sense of smell - he's giving it another shot.

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Running out of names for the convention center

Published May 2, 2013

Many Milwaukee residents who have probably attended numerous events or conventions at the center over the years would be hard-pressed to recall what name was on the side of the building at the time.