According to numbers released this morning by VISIT Milwaukee, the county experienced a boost in tourism that impacted jobs, income and business sales.
As VISIT Milwaukee prepares to celebrate its 50th anniversary at its annual meeting Wednesday, May 10 at The Pfister Hotel, the organization released 2016 tourism numbers this morning.
Hotel rooms are expanding with openings imminent or on the drawing board for the near future. Perhaps the one drawing the most attention is the Klimpton Journeyman Hotel, scheduled to open in the Historic Third Ward in June.
For decades, a lack of hotel rooms was given as the reason that Milwaukee could not book larger and more conventions to the city. Things are improving but Milwaukee still needs more rooms to compete.
According to new data released this morning by the Wisconsin Department of Tourism, the greater Milwaukee area saw significant growth in tourism revenue last year.
At a news conference held earlier today at The Pfister Hotel, event organizers of the Milwaukee Air & Water Show, presented by Marcus Hotels & Resorts, announced the highly anticipated return of the U.S. Air Force Thunderbirds to headline this year's show July 25 and 26 along Milwaukee's lakefront.
As a follow up to last week's "Hotel Week" feature, I reached out to the leadership at Visit Milwaukee to get additional flavor on our city's tourism market, capacity and future.
For decades, the people responsible for booking conventions in Milwaukee have cited the number of hotel rooms available as the primary obstacle to booking larger conventions into Milwaukee. And after a conversation with Paul Upchurch, the president and CEO of Visit Milwaukee, it's clear that the number of rooms is still an issue.
Despite a still-sluggish economy, tourism is up in Wisconsin, especially the Milwaukee area, where visitors spent approximately $2.5 billion dollars last year. In the county alone, visitors spent over $1.5 billion in 2010, an increase of 7.25 percent from last year - well above the 1.88 percent growth statewide. With new additions to the summer festival slate and more conventions coming to town, that number could grow even larger in 2011.
After a nationwide search, VISIT Milwaukee today named Paul Upchurch as its new president and CEO.