Autumn in the Cream City just isn't complete without at least one Oktoberfest celebration. Among them is a very special Oktoberfest at Pabst Brewery and Taproom which will commemorate the 175th Anniversary of the iconic brewery.
Pabst brewing company
A little more than a year after the official groundbreaking for the renovation to transform a hulking old Pabst Brewing Co. distribution building into the sparkling new home of Milwaukee Brewing Co., brewery founder Jim McCabe says the expanded brewery and taproom is nearly ready to open.
With a small-batch craft brewery, gastropub-style restaurant and outdoor beer garden, which effectively blend its historic and contemporary elements, the new Pabst Milwaukee Brewery appeals to both the wistful reminiscents and move-Milwaukee-forward types. Here's a look inside.
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In its 167-year history, the brewery that would become Pabst Brewing Company has contributed more than just the iconic blue ribbon and Tall Boys to society, having had their hand in everything from the creation of Miller to aspects of Milwaukee still seen today.
Best Place, originally the hospitality area for the Pabst Brewing Company, houses a gift shop, corporate offices, Blue Ribbon Hall, a courtyard and a tour center, all of which will open to the public on Sunday, Oct. 4.
Once the world's best-selling beer, Schlitz suffered a mighty fall in the 1970s and was relegated to cheap-beer status; appropriate more for frat boys and derelicts than the weddings and celebrations that defined its glory days status. Pabst, which now owns the Schlitz label, took a big risk in reintroducing the old, 1960s formula, but a year after its launch, the risk has paid off and Schlitz is no longer a laughing stock or the source of hard feelings in Milwaukee.