Logos

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The Admirals reveal a new logo ... starring a sentient refrigerator

Published Nov. 22, 2019

It's been a big week for new looks for Milwaukee teams, between the Brewers' retro reveal and the Bucks' Cream City uniforms. But apparently the best was saved for last as the Admirals revealed this week a special new logo and jersey ... starring a fridge.

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Old meets new: The Brewers unveil their new retro-inspired logos, uniforms

Published Nov. 18, 2019

The Brewers rang in the franchise's 50th anniversary with a launch party at Miller Park on Monday night, and while the team brought out some iconic figures from the team's past, it was a another blast from the past that was the star of the show, as the Brewers introduced several new logos and uniforms.

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Secrets hidden in Milwaukee logos

Published April 2, 2018

Great logos are simple shapes that are easily recognizable and leave enough room to fill the viewer's imagination with what the brand means to them. But sometimes you can endear viewers with an Easter egg to make them feel like they're in on a secret.

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It's now officially "Stein's"

Published Nov. 3, 2015

Last week, Stein Gardens and Gifts debuted a new logo and name. After 69 years as Stein Gardens and Gifts, the company is now Stein's Garden and Home.

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Rating Milwaukee's "uniform attractiveness"

Published Aug. 19, 2015

It's fun to analyze, pontificate and rank team uniforms and logos. Paul Lukas' latest work on ESPN ranks "uniform attractiveness." Milwaukee falls into his group with two major pro sports teams (NFL, MLB, NBA, NHL). He also does a ranking of the 20 cities with three or more teams.

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The best logos of all time

Published Aug. 3, 2009

I read an interview tonight with the designer who created the iconic Apple logo, and it got me thinking: What are the logos that resonate the most with me? Here's my list.

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The best and worst Wisconsin sports logos

Published July 6, 2006

In all, our local sporting logo crop is pretty strong, with some lousy ones tossed in every decade or so for good measure. Here are some of the best and worst.