MobCraft Beer has teamed with Bottleshare - a nonprofit offering emergency financial aid to employees of breweries, wineries and distilleries facing hardships that prevent them from working - on a new collaboration beer to benefit the Brewers Association and Bottleshare's own Believe in Beer Relief Fund.
MobCraft obtained a winery license in 2018, and has announced that it will create a wine delivery business called Agave Wine Company that will sell its own house-made wines as well as the wines of local partners.
"Since Sour Fest was going to be this Saturday," says MobCraft's Henry Schwartz, "we are pivoting to digital."
Lately, folks have been wondering if they can get beer from local craft brewers delivered to their homes so that they can help support struggling hometown brewers during the coronavirus-inspired shutdowns. The short answer is no.
On Sunday, Nov. 17 at 10 a.m., Great Lakes Distillery will launch a brand new ... beer?! That's right, Milwaukee's pioneer post-Prohibition distillery, 616 W. Virginia St., has teamed with its neighbors at MobCraft Beer to create Chaser American Lager, which will be permanently and exclusively sold at the Great Lakes tasting room.
In an ever-expanding craft brewery scene, what can a brewery do to set itself apart? For Milwaukee-based MobCraft the answer is crowd-sourcing. MobCraft, 505 S. 5th St., seeks input from beer lovers around the globe about the kinds of beer it ought to make in its Walker's Point Brewery.
MobCraft CEO Henry Schwartz first apologized for a proposed beer called "Date Grape" and when asked about three of the craft brewery's previous labels that contain racial stereotypes he promised future labels would not include the imagery.
Henry Schwartz and Andrew Gierczak, the owners of MobCraft, didn't make a big announcement on social media that they were opening their brewery and tasting room, instead they just threw open the garage doors and started tapping beers.
Madison's Mobcraft is moving its operations to Milwaukee to help turn back the clock on the city's brewing industry, bringing in centuries old techniques along with some new beers and ideas to Walker's Point hopefully by late June.