At this point, most people know overexposure to the sun is harmful to your skin, but it's even tougher on tattoos. Ultraviolet light deeply dulls the vibrancy of the ink colors and makes relatively new tattoos look more like grandpa's weathered Navy tat. Local tattoo artists weigh in with their advice on how to keep skin ink vibrant.
Milwaukee has a long list of ink shops on all sides of town. Some have changed hands or come and gone over the years, but a core group has been in business for many years. Although some believed tattoos would become a fad of the '90s, for the most part, they've remained fashionable with a variety of different social groups, from hipsters to bikers to sorority gals.
Recently, the tattoo world's sub-genre of literary tattoos garnered limelight through Web sites like Contrariwise.org and a book called "Literary Tattoos from Bookworms World Wide." Here are numerous Milwaukee people with lit tats along with commentary from a local artist.