Dealers, automakers strive to ease coronavirus stress for customers

Published April 9, 2020

New car dealers are as concerned as anyone about the immediate and long-term effects of COVID-19 pandemic, but they want you to know that they place a high priority on the health, safety and peace of mind of their customers, as well as all shoppers.


Your car's climate control can save gas

Published March 7, 2020

Most car owners do not take advantage of the "auto climate" feature and I find that they don't know why they should. One compelling argument for is to save fuel. Yes, really.


7 reasons to vroom over to the Milwaukee Car & Truck Show

Published Feb. 21, 2020

We know you've got a need for speed - so here's a quick run-through of some of the coolest car displays and automotive activities gloriously drifting into Downtown Milwaukee through the end of the month.


Giddy up and get to the Auto Show Charity Gala

Published Feb. 6, 2020

Somehow the annual Auto Show Charity Gala, presented by the Automobile Dealers Association of Mega Milwaukee, outdoes itself each year. For the 2020 edition, ADAMM is going the extra (country) mile to amp up the horse power for its 19th public edition.


Monster Jam returns to Fiserv Forum in 2020

Published Sept. 17, 2019

That crashing sound you just heard was Monster Jam zooming back into Fiserv Forum early next year. The ultimate in dirt-tearing, destruction and intense driving will return to the next Downtown arena for two days and three shows on Jan. 18-19, 2020.


Yes, a pickup can be a city car

Published Sept. 10, 2019

If you answered yes to any of these - especially the last one - several automakers want you to know that they offer pickups you might be interested in.


Out with the old, in with the brand new

Published Sept. 2, 2019

While it is, indeed, a great time to buy a 2019, it's also a good time to look ahead to what's new (or what will be arriving shortly) on the showroom floor. Here are a handful of all-new models for 2020.


Luxury drives into the mainstream

Published Aug. 26, 2019

These days, the definition of "luxury" is hard to pin down. Some reviewers say it depends on how far beyond "the basics" a vehicle goes. Others say it's not enough for a luxury vehicle to be nice; it has to pamper you. Others still say it all comes down to price.


Your car can raise summer vacation enjoyment to a higher level

Published Aug. 13, 2019

AC and cruise control are ubiquitous, and vehicles are safer and more reliable than ever. But for an extended, soul-restoring vacation, the modern family craves creature comforts. To help you with that, local auto industry pros have some tips.


You can help make car-buying a more pleasant experience

Published July 19, 2019

Jokes abound about how some people would rather get a root canal than a shop for a new car, but people who sell cars are seriously happy to provide tips on what you, the customer, can do to make the process more pleasant.


Horsepower can be exciting - but who needs it?

Published July 9, 2019

Just because you can get 797 horses doesn't mean you should. Whether you should move up from a base engine to one with more get-up-and-go depends on how you answer few questions about how you plan to use the vehicle and how much you want to spend.


"Resurrected" models breathe life into new car market

Published June 21, 2019

Over the past few months, you may have seen a car that looked really familiar but also really up-to-date, causing you to think, "Are they still making that?" The answer may be no. And not "still," but "again."