April fool's


Let's all laugh together

Published March 31, 2020

We're still doing April Fool's Day, but we're telling you about it in advance. No political jokes, no cancelled event pranks, and certainly, no jokes about coronavirus.


April fool's archive, 2019: Brewers to become Milwaukee Insurers

Published April 1, 2019

A new Brewers team will take the field when they begin their second homestand against the Cubs at Miller Park on April 5. Except it's not just an improved squad that will look different in Milwaukee. Brewers CEO Mark Attanansio announced that the team will change names, becoming the Milwaukee Insurers.


April fool's archive, 2017: Self-driving snow plows wreak havoc on MKE streets

Published April 1, 2017

With the 2016-17 winter nearly behind us, the tally is in: the DPW's fleet of 200 self-driving snowplows destroyed 3,019 parked cars, killed or injured 29 stray cats, created 17,898 potholes/sinkholes and sent one elderly South Side man to the hospital after burying him in a snow drift.


Bucks unveil new colors, new logo

Published April 2, 2015

The Milwaukee Bucks unveiled their new colors and a logo on April 1 during halftime of the game against the Chicago Bulls at the BMO Harris Bradley Center with the introduction of a more dynamic "M" for Milwaukee.


April Fool's archive 2015: Rodgers pimps R-E-L-A-X-ative

Published April 1, 2015

After years of pitching the Discount Double Check, there's a new number two Aaron Rodgers would like to sell you. This afternoon, the Packers star quarterback and two-time MVP held a press conference to formally announce his role as pitchman and star of the ad campaign for R-E-L-A-X-ative, a new laxative medicine going on shelves nationwide starting in September.


April Fool's archive 2015: Summerfest claims it owns :)

Published April 1, 2015

Milwaukee World Festivals, the nonprofit organization that runs Summerfest, filed lawsuits today against the Unicode Consortium and 3.5 billion individual Internet users for copyright infringement. It claims that it owns the "smiley face" emoticon, Emoji and all its derivatives. It is asking the Federal District Court to grant it $1.9 trillion in damages.


April Fool's archive 2015: It's time to scrap the Zoo Interchange rebuild

Published April 1, 2015

Last weekend, I was headed to Cascio Interstate Music in New Berlin to check out guitars and my route took me through the mess that is the current zoo interchange, now into its fourth year of rebuilding. Merging into bumper to bumper traffic thanks to more closed lanes -- and pondering at least four more years of this -- I thought, "there must be a better way."