Readers Blog: Making A Impact

10 Steps - The Value-Driven Home Selling Process


Like Warren Buffett treat your home like an INVESTMENT

1.   Professional Staging- (If necessary) Staging is an important part of the home selling process. There’s a reason model homes have furniture instead of being empty. Studies have proven that some people are unable to “see” what a home will look like with furniture. To give us the best chance to sell your home, we will use a professional if I decide we need to. The fee is approximately $165 which includes the stagger coming to the home for a walk-through evaluation. After that, she’ll email you her recommendations. Once you have that, you’ll stage the home to her recommendations, and when you’re done, we’ll schedule the photographer.

2.   Professional Photographs- This is a MUST. Studies have proven that it’s the photos (with descriptions on them) that sell a home. In most cases, people know they love the home from the photos they’ve seen before they even set foot in the home. The photos will be spread all over the internet on various sites, so we want yours to stand out from all of the others. That’s why we use a professional. This is a non-negotiable item on my list. <u>That’s</u> how important it is, and why I will cover the charges.

3.   Pre-Inspection- (This is optional, but recommended) The reason that some people decide to do a pre-inspection is to ensure the new buyer that you have done everything to insure they’re getting a home that is “move in ready”. Of course most buyers will still do their own inspection, but it still makes your home “stand out” if the buyer is “stuck” on deciding between two similar homes. You’re basically giving them a “Certified Pre-Owned Home”, which we know has worked well for Mercedes when selling used cars. A pre-inspection runs between $300 & $400.

4.   Home Warranty- (One or Two years) This is also a “must” for us to ensure your best chance to sell your home. A home warranty (with appliance coverage) will ensure the new buyer that they are covered should something happen after the Close of Escrow. For example, let’s say the A/C goes out the day after they move in. They will pay a service charge anywhere from $80 to $100, but the home warranty company will cover the cost of anything over and above that, including a brand new A/C system if necessary… How good will that sound to a potential new buyer? The best part? The home warranty can be negotiated <u>OUT</u> of the contract if the price isn’t where it needs to be for you, and you won’t have to pay it. A good home warranty can cost between $400 and $600<u>, </u>depending on things like whether the home has a pool, etc. The money for this will be taken out through the title company from the proceeds of the home, so you won’t have to come out of pocket!

5.   MLS- Once the staging (if necessary) and the photographs are done, I will make your home “Active” on the Multiple Listing Service. This is the site where all agents in Yuma can go to see your home and get all of the details for their clients. It’s also what sites like Zillow, Trulia, and use to pull from to promote your home.

6.   Walk-Through Video/Sneak Peek- After Staging, photographs, and the home is Active on the MLS, I will do a personal “Facebook Live” video of the home. This only takes 2 to 5 minutes, depending on the size of the home, but the impact it has is amazing. The homes we have done this on previously get anywhere from 2,000 to 4,000 views. I prefer to do this on the two best days according to the Harvard study we discussed. We will refer to this as a “Sneak Peek”. Although the home is already “Active” where agents can see it/show it, we will make the “Facebook Audience” think they’re getting a “first look”. In the promo I will write something to the effect of “If you’d like to be one of the first to get the link to this amazing home, message me your email address and I’ll send it over”. I have used this technique with much success.

7.   Your part- You will have a couple of responsibilities at this point. Be relatively flexible about showing the home, and keep the home as clean/picked up as possible. I know from personal experience and research that most buyers purchase a home on emotion, and do it quickly. If they can’t get in to see your home, they’re probably not going to buy it. As far as keeping the home clean, I understand that we all “live” in our home. But you can do certain things to make sure it’s presentable. Kitchens and bathrooms that are dirty are the <u>number one thing</u> that turn people “off” when looking at a home. So make sure the sinks are clean by wiping them down when you leave the house. Also make sure the kitchen sink is free of dishes.

8.   Feedback- I will do my very best to get you feedback on the home after every showing. About 7 out of 10 agents give feedback when asked, but there are always going to be agents that are afraid to respond because the home didn’t fit the client and they’re afraid to upset anyone. That being said, I’ll do my best to get it so we know if there are any areas that we need to improve on to get the home sold. 

9.   Phone- My phone is always on. Call or text anytime you have questions/concerns. I answer my phone on weekends, holidays, and vacations for my clients. If I don’t answer right away, I’m on a Listing Appointment, showing homes to Buyers, or I’m dead… If it’s the first two, I’ll get back to you the moment I’m done so make sure you <u>leave me a voicemail</u>. If it’s the last one….send flowers. If there is an emergency, just text me as I’m usually able to read those at all times.

10.  Have Fun- The home selling process can be stressful, but it doesn’t have to be. I will do my very best to keep you informed. Most people don’t like real estate agents because frankly, most are impossible to get ahold of when you have questions. I’ll do my best to make the experience as smooth as possible and help you reach your goal of selling your home… Let’s go!!

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Featured Real Estate Columnist – Rob Kochanski

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