Aaron Rodgers will be appearing weekly on ESPN Milwaukee starting in September.
Aaron Rodgers will be appearing weekly on ESPN Milwaukee starting in September.

ESPN Milwaukee signs Aaron Rodgers

WAUK-AM (540), the ESPN Milwaukee affiliate, has signed Green Bay Packers quarterback Aaron Rodgers for weekly segments during the upcoming NFL season.

It's part of an exclusive "multi-year partnership" between Rodgers and Good Karma Broadcasting, which owns WAUK. The weekly segments will also air on Good Karma Broadcasting’s other five English language Wisconsin radio stations.

Craig Karmazin, Good Karma's president and CEO, told me, "It's humongous," with the Super Bowl MVP only signing a similar deal, thus far, with Nike.

Karmazin wouldn't elaborate on the terms of the deal, saying only that Rodgers had signed for "more than two years" and that his weekly appearances won't be scheduled until his Packers schedule is clear.

"Aaron's biggest commitment is to the Packers, shockingly," Karmazin joked. The goal is a consistent day and time -- which may vary if the Packers play a Monday night or a Thursday night game.

As for the deal, this wasn't part of a bidding war, Karmazin said.

"His management team came to us about eight months ago," and Karmazin was told if the deal didn't work, Rodgers wouldn't go somewhere else.

"It wasn't that he was looking for a radio deal," said Karmazin. "He liked our people, enjoyed the experience he had with our team."

In a statement issued by Good Karma, Rodgers said, "Talking to the media is part of my job, but this is going to be a little different.

"Wisconsin has the most passionate, dedicated fans in football and I look forward to the chance to connect directly with them through 540 ESPN. As long as Homer, Mitch and Jason Wilde let me finish an occasional sentence, it’s going to be fun."

Madison opened Monday's "The Daily Show."
Madison opened Monday's "The Daily Show."

Jon Stewart looks at the Madison mess

Jon Stewart took on the Madison protests against Gov. Scott Walker in the opening segment of his "The Daily Show" on Comedy Central Monday night.

And he made it clear: Madison isn't Cairo.

Here's the video:

Listeners picked the 2010 Radio Milwaukee Music Awards.
Listeners picked the 2010 Radio Milwaukee Music Awards.

The Radio Milwaukee Music Awards

Milwaukee bands I’m Not A Pilot and Kings Go Forth picked up two of the top awards in WYMS-FM (88.9)'s fourth annual RadioMilwaukee Music Awards.

Here's the list of winners, picked by listeners in an online survey:

  • Album of the Year: "The Outsiders Are Back" by Kings Go Forth
  • Band of the Year:  I'm Not A Pilot
  • Song of the Year: "Like A Cigarette" by The Wildbirds
  • Solo Artist of the Year: Ethan Keller
  • Earwig Award (Catchiest Song): "Sambawete" by Herman Astro
  • Best CD Artwork: "Faux Fir" by Faux Fir
  • Best Music Video: "Astrovan" by Fatty Acids
  • Most Memorable Live Show: Prophetic at Summerfest
  • Blog of the Year: Muzzle Of Bees (muzzleofbees.com)
  • Saturday Session Set of the Year: DJ SLYM
  • Best Disc We Missed: "In My Mind" by OYE!
  • Best Local Benefit Show:  2010 Pablove Benefit Concert (selected by station staff)
  • Milwaukee Music Ambassador Award: Vic Thomas (selected by station staff)

Mp3s, video and links to the winning bands are available at the Radio Milwaukee Web site.

Ed Schultz's MSNBC show airs from Madison tonight.
Ed Schultz's MSNBC show airs from Madison tonight.

Ed Schultz heads to Madison

There's been tons of media attention -- foreign and domestic -- on the unrest in Madison.

The latest comes from MSNBC's "Ed Show," which will air live from Madison at 9 tonight, with liberal talker Ed Schultz  focusing on the anti-Scott Walker protests in the capital.

Schultz's syndicated radio show airs on from 11 a.m. to 2 p.m. weekdays on Racine's WRJN-AM (1400).