Leon's Frozen Custard started spinning custard back in 1942.
Leon's Frozen Custard started spinning custard back in 1942.

Day five reveal: Postcards from Milwaukee

Inspired by the urban street photography featured in "Street Seen: The Psychological Gesture in American Photography 1940-1959" at the Milwaukee Art Museum, I will share a snapshot of a Milwaukee landmark each day for the 10 days leading up to "MAM After Dark"on March 12.

Yesterday’s photo: Leon's Frozen Custard, 3131 S. 27th St.

Scooping its first custard in 1942, Leon's Frozen Custard, has kept its classic 1950s style for over six decades. A traditional drive-in destination, hungry diners can see the neon glow of Leon's signage for blocks. Leon's serves three "regular" flavors including butter pecan, chocolate and vanilla.

Want to participate in today’s photo? Taken from unique angles, your task is to figure out which iconic Milwaukee building is in the photograph. The pictures will start out easy but get progressively more challenging, so submit your best guess and check back daily to find yesterday’s reveal. Ready to start? Just click here.

Click below to receive a coupon for $2 off admission to the Milwaukee Art Museum. Participate and you will be entered to win a prize pack featuring two free tickets to the Milwaukee Art Museum, two tickets to the "MAM After Dark" event on March 12 and a $50 gift card to Ward's House of Prime. The more you participate, the better chance you have to win.

"Street Seen," on view through April 25, examines post–World War II street photography in New York and offers an unforgettable look into a pivotal moment in our history. For more information, visit mam.org/streetseen.


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