Weiner designed this bike to be accessible to anyone.
Weiner designed this bike to be accessible to anyone.
Weiner in his workshop.
Weiner in his workshop.

The software king who's crowdsourcing a new kind of bike

David Weiner spent a lot of time in software. It wasn't until recently that he launched Priority Bicycles -- a cheap, lightweight, and incredibly sexy line of bikes that have blown up all over the Internet.

We talked to Weiner about his inspiration behind Priority and, most importantly, why he left a lucrative career to start a bike company.

OnMilwaukee.com: What were you doing before Priority bicycles?

David Weiner: I spent eight years in the bicycle industry working as a mechanic and then later doing software for bicycle shops. I also worked for one of the largest bicycle companies in the world before focusing on a career in the software business. As the CEO of a multinational software company, I spent the next 10 years of my life working with brands to grow their business by harnessing new technologies. Having grown up in the bicycle industry and living in bicycle-friendly New York City, I was constantly asked for bicycle advice from my friends.

Whether their bicycles were out-of-tune, they ruined their pants from a greasy chain, or they couldn't afford a quality product, they all seemed fed up. I quickly noticed a trend - all of my friends were looking for a bicycle that was visually appealing but not overly technical, lightweight, comfortable, easy to ride, easy to maintain, hard to steal, and affordable. These ended up being my seven principles of quality, and I’ve used this as the foundation for crafting Priority’s bicycles.

OMC: How did you start your company?

DW: After many years of talking about the concept of this bicycle, I wrote a business plan for Priority. I spent years showing the plan to friends before one day deciding that now was the time. I resigned from my position as CEO at UXC Eclipse, one of Microsoft’s largest business system implementers, in February and began working full time on Priority.

OMC: Why do you think it's doing so well?

DW: I feel like there is a gap in the bicycle market and that we have filled it. Everyone wants …