The Milwaukee Bucks' current logo versus their new logo.
The Milwaukee Bucks' current logo versus their new logo.
The new "M" is about as inconsistent as it can possibly get.
The new "M" is about as inconsistent as it can possibly get.

The new Bucks logo is better, but is it good?

The Milwaukee Bucks appear to be gearing up to announce a new logo change, and started the process, rather awkwardly, on April Fools’ Day. First the stadium was lit up with Blaze orange (as a joke) and then the apparent new logo (which was not a joke) was sprayed on the pavement outside the stadium. It's important to remember that the official release date is April 13th and most of this is based on what has leaked out so far, so we may see some changes in the pipes.

Anyway, how does the new logo stack up with what we’ve seen in the past?

First of all, compared to the old logo, this is a huge step in the right direction, but we’re still talking in steps, not leaps.

The Deer

The old logo featured a literal representation of a straight on portrait of a dead-eyed deer with zero personality. No action and no energy, just a deer that was eating in the field one day, then heard a noise and popped it’s head up to see what's up. Then it probably went back to eating grass. Thinking more abstractly, it almost looks like my benign, lazy beagle waiting patiently to get pet. It’s just not exciting. And really, kind of pathetic.

What we believe is the new deer logo still features a straight on portrait of an unmoving deer, but this time it has angry eyes and giant, stylized antlers.

So at least now we have a logo with some purpose. This is something we can work with.

But it doesn't progress much further than that.

Basketball is a game that involves quick moves, clever tactics, and constant energy, but there is nothing dynamic about this logo. The whole thing is mirrored from right to left. There is nothing interesting about that. I want this deer to be doing something. Not running or fighting or playing basketball, but something as simple as turning its head would tell me it’s a three-dimensional living, breathing, exciting team.

Right now it says "we move from one side of the court to the other."

The design aesthetic switches back and forth between straight …

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Approach the Riverwest Neighborhood Association Facebook page with caution.
Approach the Riverwest Neighborhood Association Facebook page with caution. (Photo: Jason McDowell / Shutterstock)

April Fool's archive 2015: Riverwest Facebook page just a bag of cats and dogs

Neighborhood associations are groups of residents or property owners who advocate for, or organize activities within a neighborhood. Often, members congregate on internet forums to chat, ask questions and solve problems, but on Tuesday, it was discovered that the Riverwest Neighborhood Association Facebook page – the neighborhood’s forum of choice – was actually just a bag of cats and dogs.

"It was weird," said Riverwest resident Jackson Laternau who made the discovery. "I went onto the Facebook page for our neighborhood association to ask if anybody knew where I could find some ginger root seeds, but the response I got was akin to a cat starting a fight with a sick dog."

That nagging suspicion didn’t end there.

"When I stepped away from the computer, the sound of howling and hissing persisted. When I opened my back door, it got louder and, heading out into the alley, I finally found the source."

It was a large black garbage bag, filled with dozens of cats and dogs.

"It looked like they were trapped and trying to get out. I panicked! I thought, ‘Who would leave a bunch of animals inside a bag out in the alley?’"

But when Laternau rushed in to open the bag and let them free, they attacked him instead.

Two cats and three dogs jumped out of the bag with claws out and fangs borne. Laternau was eventually able to walk away with two dog bites and three claw marks on his hands and upper forearms.

"After I got away I turned around to see if they were going to chase me, but they just got back into the bag," Laternau said, confused. "It really looked like they were trying to kill each other, but I dunno, maybe they actually like it in there."

Police suggest that if you see the Riverwest Neighborhood Association bag of cats and dogs, you should approach with caution, or avoid it altogether.

Reactions by other Riverwest residents to the discovery that their internet community was actually a garbage bag full of felines and canines were mixed.

"Huh," said S…

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