BMO Harris Bank will bring some Christmas cheer to Milwaukee audiences this December. The bank announced today that it will sponsor the Milwaukee Ballet Companyâ€™s annual production of "The Nutcracker."
The announcement was made at noon in Red Arrow Park, with students from the Milwaukee Ballet School in attendance wearing costumes from "The Nutcracker."
Kara Kaiser, regional president at BMO Harris Bank, said that this sponsorship will ensure that "this important holiday tradition for many Milwaukee families will continue on," calling the production "the premier family-friendly holiday tradition in Milwaukee."
Milwaukee Ballet Artistic Director Michael Pink told OnMilwaukee.com that BMO Harrisâ€™ support, "is the difference between us being able to maintain the performances in terms of the price of tickets."
He said that ticket revenue covers at 50 percent of the expense of staging "The Nutcracker" but that for the rest, the company must rely on philanthropic giving and corporate sponsorship.
"Our main objective, as a family production, we've got to make sure it still fits within peopleâ€™s wallets. Because it is our single largest production and we perform 16 performances over two and a half weeks, so the overheads are astronomical," he said.
"We hope many other organizations will follow in BMO Harrisâ€™ example and come and join us, because we donâ€™t just have to have one sponsor for one performance. We need as many people as we can to help us reach larger numbers of people."
"The Nutcracker" has been performed at the Marcus Center for the Performing Arts for over 35 years. It was previously sponsored by MillerCoors, which announced last month that it would withdraw financial support. It runs Dec. 14-27. For more information, visit milwaukeeballet.org.Read more...