Get your ice cream delivered with #UberIceCream from Uber this Friday.
Get your ice cream delivered with #UberIceCream from Uber this Friday. (Photo: )

We all scream for #UberIceCream this Friday

The hottest days of summer are here again, but Uber is giving Milwaukee a reason to chill out this Friday. 

That's right, Downtown Milwaukee may not currently have a ton of ice cream options but (at least for one day) you can order cold, sweet treats on demand with #UberIceCream.

Friday, July 15, Uber is bringing a frozen favorite back for the fifth year in a row. It's a global promotion with local flavor, and it’s as simple as tapping a button on the Uber app. This year the company is serving up Magnum Ice Cream Bars and you'll get delivery of 4 for $10. Some lucky requestors might even get their ice cream via Pedal Tavern!

Here's how it works:

  1. Open the Uber app on Friday, July 15, between 11 a.m. and 3 p.m.
  2. Set your location and request ICE CREAM
  3. If connected, order away and ice cream will be delivered curbside in minutes

Of course, typically the Uber app is used to connect riders and drivers but Uber has done promotions with on-demand puppies and kittens and on-demand Goodwill clothing pick-ups. This ice cream promotion is the company's largest on-demand campaign to date.

Milwaukee is one of 400 cities doing Uber Ice Cream.