In Movies & TV

No wonder I like this commercial so much.

Watch Nike's inspirational (and insanely well edited) new commercial

I think we've all had enough of these coronavirus-themed ads. They talk vaguely about "these unprecedented and uncertain times" and how "we're all in this together," hoping to make us feel better about everything (and buy their stuff) but only further remind me that we're living in unprecedented and uncertain times, and how sometimes it doesn't feel like we're all in this together. Your grand statement about humanity would've been a lot more moving if I didn't see 15 other spots before with the exact same words.

But leave it to Nike to do it right.

Nike has mastered the art of crafting inspirational advertisements that capture sports and cultural moments so well, so artfully and so powerfully that you almost forget that they just really want you to buy a bunch of their shoes. And they may have just outdone themselves with their latest ad, titled "You Can't Stop Us" and apparently edited by a literal wizard.

Here's the clip:

But seriously, what universe-bending, reality-altering sorcerer of Adobe Premiere assembled this commercial?

The way the two halves of the screen come together so seamlessly, clearly separated yet fluidly moving as one, is mesmerizing – and perfectly underlines the ad's message that even when we're apart, we can come together, do great things and be unstoppable. Merely on a visual level, it's a fascinating bit to watch – but then you add in the voiceover from U.S. soccer star Megan Rapinoe, and it becomes something even more special. I know it's just an advertisement designed to make me want to buy stuff, or at the very least like the company more, but it's hard not to be at least a little moved by the end of the 90-second spot.

And no, it's not just because Giannis shows up briefly at the 1:01 mark. But that didn't hurt either.


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