In Movies & TV

Sad, celebratory and touching, the new Milwaukee Day video from Allies & Co. will move you.

Moving Milwaukee Day video will bring a smile and a tear

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A new video shared for Milwaukee Day (4/14) by Allies & Co., a production company owned by Shelley Gauthier and MKE Day co-founder Timm Gable, captures the unity and the isolation felt in Milwaukee during this Safer at Home COVID-19 pandemic era.

Blending striking images of a deserted city with uplifting footage of kids, adults, families making the best of the isolation and sharing chalked messages of hope, the video will bring a smile to your face and a tear to your eye.

The moving music, created by Daniel Holter's License Lab, adds to the emotional drama of the two-minute video, which was directed, shot ad edited by BASH, aka Ryan Bingham and Josh Halverson.

"It's a love song for our city," says Gable. "Much like the simple reason we created Milwaukee Day to begin with, we wanted to give people a day, or a way, to celebrate the city they live in. And this year it's a little different.

"At first glance, things seem a little cold, a little distant. A little empty. There seems to be a pause button on the city; on our community. But with a little more digging, we can see that the city is very much alive. Full of song and dance, and creativity. And there is definitely still community. It just looks and feels a little different right now. And soon, we'll be able to go back to all the things that we like to do."

And so they offered their paean in the way they know best ... in a video.

"Shelley Gauthier and I at Allies had the ability to put that into video form with the help of directors Ryan Bingham and Josh Halverson (BASH)," he says.

"They really took the kernel of the Milwaukee Day spirit and turned it into something timely and beautiful."

They sure did.

Stay safe and have a happy Milwaukee Day ... and watch the video below...

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