In Movies & TV

The Wisconsin-set "Irresistible" will now debut at home instead of movie theaters.

Jon Stewart's Wisconsin-set comedy "Irresistible" will now debut on VOD

"Irresistible" was supposed to bring the Badger State to the big screen this summer. Instead, Focus Features today announced that Jon Stewart's new Wisconsin-set political comedy will bypass movie theaters and go straight to premium video-on-demand, now debuting on Friday, June 26.

The comedy will available to rent on Prime Video, AppleTV, Xfinity, Vudu, Google Play and Fandango Now, likely at $19.99 for a 48-hour period considering the prices for previous PVOD releases from the studio.

It's not a surprising development for the star-studded comedy, starring Steve Carell as a Democratic strategist trying to score a win in the swing state of Wisconsin by pushing a retired Marine Colonel (Chris Cooper) into a political campaign. The film's original release date, May 29, is now just a week away, with few theaters open nationwide and even less publicity out there for the movie. Plus, the movie comes from Focus Features, the independent branch of Universal Pictures, which has already shifted several of its planned theatrical releases – such as "Trolls World Tour," the upcoming Pete Davidson comedy "The King of Staten Island" and the music industry dramedy "The High Note" – to at-home premieres.

Considering that comedy has struggled in movie theaters in recent years and that "Irresistible" was already at risk of being overshadowed by the big summer blockbusters – with the rest of the 2020 not looking much friendlier thanks to big names moving release dates and crowding up the schedule – the only surprise is actually that "Irresistible" didn't shift to PVOD sooner.

I guess it's nice that we'll still be able to see Wisconsin in the spotlight this summer ... or at least the Badger State as played by the Peach State. Yes, while "Irresistible" is set in Wisconsin – and Stewart did come to the state back in 2018 for scouting and research purposes with his original script – most of the actual filming took place in the more film-friendly state of Georgia. So besides maybe some B-roll establishing shots and aerial images, don't expect to see much Sconnie on your screen.

Well, at least we'll see if his research resulted in an accurate, detailed and nuanced depiction of Wisconsin life. (*watches trailer and sees multiple cow jokes as well as a bunch of supposed Sconnie residents drinking Budweiser*)

Welp, here's to the rest being better when we see it at home on June 26.

Talkbacks


Post a comment / write a review.

Facebook Comments

Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.