OnMedia: Remember, it's just a TV show
Travel Channel's "Food Wars" finally airs the Milwaukee episode tonight at 9, as Sobelman's and AJ Bombers face off over their burger skills.
You already know what some of the reactions will be:
- "Those two burger places aren't anywhere near as good as (fill in the blank)."
- "Burgers? Milwaukee's episode should be a battle of fish fries, or frozen custard, or bratwurst, or (fill in the blank)."
- "(Fill in the blank) was robbed! That other joint makes lousy burgers."
To avoid wasting too much time pondering these side issues, let's understand something from the get-go:
This is not a serious search for the best burger in Milwaukee. It's not an anthropological study of Milwaukee's unique food culture. It's a TV show.
"Food Wars" has a strict format: two local businesses making the same product battling it out to be the best. In this case, the TV story is that underdog AJ Bombers is taking on Sobelman's, the well-established burger king (no, not Burger King).
The story behind the TV story is a tale of two savvy guys who both put out good burgers every day. Dave Sobelman challenged Joe Sorge to start this thing off and Sorge, a master of social media, used Twitter to help jump start it.
Somebody will win the competition and bragging rights, and somebody will lose. But both Sobelman's and AJ Bombers will win. They've used the show to energize their own customer bases. The exposure will increase their visibility, which can't do anything but help business.
Besides, it's always nice to see a national TV show come to Milwaukee.
Here's a "Food Wars" video of host Camille Ford's visit to Sobelman's:
On TV: Channel 6 has set up a page on its Web site chronicling the career of weather forecaster Bart Adrian, who's wrapping up his 28-year run at the station at the end of the week.
- Channel 12 has made a transitional technological advancement by broadcasting its local newscasts in widescreen format. The move fills the screen on your widescreen TV, but it's not high-definition just yet.
- If you'd like to watch Delaware Republican Christine "I'm not a witch" O'Donnell's U.S. Senate debate with Democrat Chris Coons, CNN plans to air the first hour live at 6:30 tonight, while C-Span will air the whole thing live. You can also watch it online. It could be entertaining television.
- The Parents Television Council and the drug companies making Viagra and Cialis have teamed up to post all the airtimes for erectile dysfunction drug commercials on the PTC Web site. Are parents really going to check this out every week?
- The premiere of CBS' "Hawaii Five-0" last month was the most DVRd show of all time, with about 3.4 million people recording and watching it later. There's no count on how many were disappointed with what they saw.
- Michael Ausiello breaks the news the CW's new "Nikita" is being tweaked to lighten up the mood on the show.
Yes, Andy Richter will rejoin Conan: In case you were wondering, Conan O'Brien says his long-time sidekick (whether he's called a sidekick or not) will join his new TBS show next month:
to be honest, i'm pretty excited. milwaukee deserves recognition as a spot to get great burgers
Put me down as DVRing the show but not bothering watch it later. Probably still helped their stats.
2 comments about this article.
Post a comment / write a review.
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.