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Goodbye, Bruce. You will be missed. (PHOTO: WUWM-FM)

Bruce Winter, the voice of WUWM-FM, has died

The longtime voice of Milwaukee Public Radio, Bruce Winter, has died at age 64.

Winter battled cancer and other health challenges for several years.

"It's going to be more than surreal to walk into the station and not see Bruce in a studio, or at his desk, or in a meeting," says his WUWM-FM colleague Mitch Teich.

"The radio world has changed so much over the years that there are fewer and fewer people with the kind of institutional memory at a station that Bruce had. He was so woven into the sound of the station for so long that it will be many years before his voice goes silent."

Winter, who went to MPS' Pulaski High, attended UW-Milwaukee and got his start at the station at age 17, rising ultimately to program director.

According to a brief bio on the station website, Winter used his Mass Communication degree to land "radio jobs around southeastern Wisconsin as a reporter, traffic guy, deejay and newscaster.

"As WUWM's Program Director, Bruce sets the tone and personality of the station, working with the on-air staff and integrating our locally produced programming with the national shows. Over the years, Bruce has hosted a range of music shows: classical, jazz, easy-listening, adult, and the unique mix of WUWM@Nite and WUWM2: Music 24/7."

News of his passing emerged on Facebook Wednesday, drawing countless tributes to his kindness and support for local musicians and for budding radio talent. Like this one:

Teich says that there will be tributes to Winter on WUWM's "Lake Effect" and Bob Reitman's "It's Alright, Ma, It's Only Music" shows.

A couple weeks ago, Winter posted this video, writing, "'I'll live on, and I'll be strong. Cuz it just ain't my cross to bear.' I miss Greg Allman. So glad there is so much of that music around."

This morning, like every weekday morning for more years than I can remember, I awoke to the sound of Winter's voice.

You will indeed live on, Bruce, and Milwaukee will miss you. Thanks for making sure that so much great music was always around.

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