In Marketplace

A new shopping option is coming the North Shore.

SoHo Boutique to open in Whitefish Bay

A new women's boutique will soon open its doors in the heart of Milwaukee's North Shore. Mark your calendars for Feb. 1.

SoHo Boutique, 509 E. Silver Spring Dr. in Whitefish Bay, is run by Stephanie Horne, owner of long-time Downtown clothier Stephanie Horne Boutique in the Third Ward.

SoHo plans to offer a mix of trend and staple separates, casual and special occasion dresses, denim, shoes and accessories. Many items will be less than $100, and the boutique will focus on quality brands at an affordable approachable price point. Cheers to this! The name, inspired by New York's chic downtown district, is also a nod to Horne's initials.

Buyers for the retailer will now shop in New York several times a year for both stores, delivering the latest in fashion trends as well as investment pieces. "SoHo is a fresh, affordable and inspired interpretation of modern style," says Horne.

"It will offer a well-curated selection of wearable trends and investment enduring classics, and focus on fashionable, quality pieces for everyday life. I am thrilled to be bringing this concept to the fabulous village of Whitefish Bay, which I've always considered fashion-forward."

SoHo will be open 10 a.m. to 6 p.m. Monday through Saturday, and Sunday noon to 5 p.m. Learn more about SoHo on Facebook and Instagram at @thesohoboutique or call (414) 509-8667.

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