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Restoration Hardware opened Thursday in the Third Ward.

First Look: Restoration Hardware in the Third Ward

If you remember Restoration Hardware as a store in the mall that sold primarily tchotchkes and door pulls, the new Third Ward outlet store that opened today at 224 E. Chicago St. might surprise you.

The massive, light-filled space – formerly the home of Rubin's Furniture – is stocked with furniture including couches, chairs, tables, cribs, dressers, patio items and more. There's also a large selection of rugs, light fixtures and decorative sculpture along with a table that's stacked with nostalgic kids' items such as a sock monkey kit, wooden yo-yos, mini Etch-A-Sketches and dominos.

The prices for most items are discounted by 20-50 percent of the prices in retail stores, catalogs and online.

Restoration Hardware is an American home-furnishings company headquartered in Corte Madera, Calif. It morphed in concept numerous times to appeal to a variety of budgets and shoppers, from swinging singletons to new parents. There are about 70 stores in the United States and Canada.

This is the only Restoration Hardware outlet in Wisconsin. The Mayfair Mall store, which was much smaller, closed in 2013 after 12 years in business.

We stopped in at the new "RH" today to check it out. Here's a peek at what we saw.

1. 36,000 square feet!

2. 50 shades of neutral tones

3. As far as the eye can see

4. Big hands; awkward high fives

5. Take a load off

6. A reinvention of the wheel?

7. Horn section

8. Save now, sit later

9. Let there be ...

10. Sock banana not included


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