In Marketplace

Lauren Gilbert leads a painting session for attendees at the opening of her business, Beloved Masterpieces, which was one of the first round of pop-up shops. (PHOTO: Sophie Bolich, Milwaukee Neighborhood News Service)

Second round of Pop-Up MKE shops debut this week

In June, Pop-Up MKE launched its first slate of temporary retail shops in a trio of locations on the North and South Sides. Now, the second lineup debuts this week.

The launch comes Wednesday, July 11, when Aloekui Handmade Soap celebrates a grand opening at 2 p.m. at 1008 S. Cesar E. Chavez Dr.

A Mother's Love, which sells used children's and maternity clothing, officially opens at the same location on Thursday, July 12 at 4 p.m.

The two pop-ups at 1617 W. North Ave. celebrate their grand opening together, beginning at 8 a.m. on Saturday, July 14. They are Nandi Collections, which sells leather personal accessories and home decor, and Paradise Home, which offers clothing, accessories and home goods.

Finally, Cream City Phresh apparel and Papyrus & Charms jewelry celebrate their launch on Sunday, July 15 at 1 p.m. at 339 W. North Ave.

The shops will be open for four weeks.

A total of 18 pop-ups will take part in Pop-Up MKE, a public/private partnership – coordinated by Local Initiatives Support Corporation (LISC) in partnership with the Wisconsin Women's Business Initiative Corporation (WWBIC), the City of Milwaukee, and MKE United – that aims to boost economic development and entrepreneurship in the City of Milwaukee.

"Businesses have found great success through the Pop-Up model," said Beth Haskovec, program officer and coordinator of Pop-Up MKE with LISC Milwaukee, in a statement.

"They are building a customer base, establishing brand loyalty, and taking steps towards long-term retail space based on their participation in Pop-Up MKE."

An official ribbon cutting for this second round of pop-ups will include business owners and city officials. It is slated for Thursday, July 12, at 3 p.m., at 1008 S. Cesar E. Chavez Dr.


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