Progress Report: The Fortress is now leasing apartments for January move-in
Just before work began to transform the so-called "Milwaukee Fortress" building, 100 E. Pleasant St. – erected as the home to F. Mayer Boot & Shoe Co. in Brewers' Hill – began last year, we took you inside for a look around and shared its history.
Then, in spring, we got another peek while construction was underway.
Now, as the leasing office hangs its "open" sign to begin renting apartments for January move-in, we took another tour of the $51 million project by The Alexander Company, based in Madison.
JP Cullen, formerly headquartered in Brookfield but now itself resident in the Fortress since June 22, is doing the construction work.
According to Alexander Company President Joe Alexander, the Fortress project is the largest adaptive reuse project – based on cost – currently underway in the state.
The six-story, almost 200,000-square foot building was put up in sections between 1892 and 1912.
It will have 132 market-rate apartments and 25,000 square feet of commercial space, including roughly 11,000 in three retail spaces, as well as a number of amenities for tenants, including outdoor garden areas and a dog park, a roof deck, a maker space, a community room with a 25-foot ceiling and two fitness centers.
There is a wide variety of apartment floor plans, with one-bedroom units starting at $1,200 a month and two-bedrooms starting at $1,800. The duplex tower apartment runs $3,700 a month.
Apartments will be ready for tenants to move in by January.
Here are some images taken today...
A one-bedroom apartment
The future community room
A fireplace in the JP Cullen office
A future workout room and renderings
A future outdoor space and rendering
One of three large retail spaces
The building's history will be highlighted
Vintage details have been retained and restored
Views of the two levels of the duplex apartment in the tower
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