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Shop, sip and snack with Emma this Saturday.

Blackbear Children's Boutique finds permanent den in Shorewood

In June, OnMilwaukee reported on a pop-up children's boutique, Blackbear, that leased a space for the summer on Downer Avenue. Now, owner Emma Carollo has found a permanent home for her adorable wares at 4312 N. Oakland Ave. in Shorewood and will celebrate with a grand opening this weekend.

The event takes place Saturday, Oct. 26 from 10 a.m. to noon. Mimosas and "morning treats" will be served, and guests will have the chance to check out Blackbear's new merchandise for fall and winter.

Blackbear sells sustainable, handmade kids' clothing that is primarily unisex and in colors that adults would wear rather then typical pink-and-blue attire for kids. Some of the designers showcased in the shop are local; most are women.

Carollo graduated from Shorewood High School and the University of Vermont before starting Blackbear as an online store in 2017. She became interested in kids' clothing when her sister became pregnant a decade ago with her first child.

"I love children and I'm really excited for my next step with the shop," says Carollo.


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