ALDI dedicates $37 million to remodeling 23 Milwaukee-area stores
ALDI announced its stores in the Milwaukee market have begun undergoing renovations as part of the company's nationwide plan to remodel and expand more than 1,300 U.S. stores by 2020. In February, ALDI announced an aggressive $1.6 billion investment in its stores across the country, with more than $37 million dedicated to enhancing stores in the Milwaukee-area.
ALDI intends to remodel 23 stores in Milwaukee and the surrounding metropolitan area, with a goal of completing all remodels by the end of 2019. The new ALDI store look delivers on its customers' desire for a modern and convenient shopping experience with a focus on fresh items, including more robust produce, dairy and bakery sections. Remodeled stores will also feature a modern design, open ceilings, natural lighting and environmentally-friendly building materials – such as recycled materials, energy-saving refrigeration and LED lighting.
(To read OnMilwaukee's article comparing Aldi and Trader Joe's, click here.)
"It has been a pleasure to serve the Milwaukee community for 26 years, and we're pleased to invest more than $37 million in updating our Milwaukee stores to better serve our existing and new customers," said Atty McGrath, Oak Creek, division vice president for ALDI. "We know there's only one way to attract and keep fans: continually providing the highest-quality products, while staying true to what our competitors can't match – everyday low prices."
ALDI is proud to offer a wide range of premium groceries at prices up to 50 percent less than the competitors. In the last few years, ALDI has added a number of new product lines that have quickly become customer favorites including a growing organic selection, USDA Choice meats, the liveGfree gluten-free product line, the SimplyNature line of products free from over 125 artificial ingredients and preservatives and the Never Any! line of meats free from antibiotics, added hormones and animal by-products. To better serve customers and their growing families, ALDI now carries a full line of baby products, Little Journey, which offers customers award-winning diapers, wipes, training pants, formula, organic food and snacks.
All ALDI exclusive brand food products are free of added MSG, certified synthetic colors and partially hydrogenated oils, and since more than 90 percent of the products available are under ALDI exclusive brands, shoppers can feel good about the food they buy at ALDI. Plus, ALDI ensures its exclusive brands meet or exceed the national brands on taste and quality by conducting rigorous testing on all products.
ALDI stands behind this quality with a Double Guarantee: If for any reason a customer doesn't like an ALDI exclusive brand food, ALDI will give them their money back and replace the product.
In addition, ALDI continues to provide ALDI Finds: premium food and household products that are only in stores for a limited time. ALDI Finds vary week to week and themes usually match the season. Information can be found on aldi.us and in weekly ALDI ads.
ALDI saves customers money by cutting overhead costs through smart practices, such as an innovative cart system: ALDI shoppers insert a quarter to release a cart from the corral and receive the quarter back upon the cart's return. Other cost-saving practices include a smaller store footprint, open carton displays and encouraging customers to bring their own shopping bags. ALDI also saves shoppers money by keeping stores open during prime shopping times. All ALDI stores nationwide accept Visa, MasterCard, Discover and American Express.
ALDI is in the midst of an accelerated growth plan, and by the end of 2018, there will be nearly 2,000 ALDI stores serving 45 million customers each month from coast to coast. As an employer of choice, ALDI offers employees generous wages and benefits that are higher than the national average for the retail industry. ALDI staff working at least 25 hours per week receive full health insurance benefits and dental coverage, and all ALDI employees are invited to participate in the 401(k) program.
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