Prost! Adidas' new Oktoberfest sneakers are beer- and vomit-proof
Oktoberfest is only a few weeks away. You've got your favorite lederhosen picked out and you're ready to drink. But, wait. What shoes to wear?
Adidas has the answer, and Milwaukee – being a heavily German-influenced city that can appreciate when, for a change, there is an easy solution to a drinking problem – is going to love it. The Bavarian-based company is celebrating Oktoberfest in style this year, bringing back its classic lifestyle model, the Adidas Originals, but with a couple of slight alterations for a somewhat sloppier audience.
Presenting the Adidas Originals Munchen Oktoberfest. Check out the video below.
Hey, those are pretty sweet! And the music makes me want to chug a boot of German beer and blast a soccer ball 30 feet over the goal!
Aesthetically, the brown-and-gold Munchen Oktoberfest are apparently inspired by traditional Bavarian calfskin pants, featuring rich embroidery to match your lederhosen and an inner lining with a red-and-white micro-check tablecloth pattern, which evokes that special alpine sense. Pragmatically, they're made from fine leather with "DBPR" coating, which, according to Adidas, makes the trainers durably beer- and puke-resistant (thus the DBPR). Gotta love that smart German engineering.
And where the Originals typically display the name of the brand line – Superstar, Milan, etc. – the Munchen Oktoberfest say, in gold lettering, "Prost," which is German for "cheers" and is a good reminder to do just that. So when you and your buddies are sloshed and you clink together your already filled-to-the-brim steins – toasting to friendship or memories or multinational sportswear corporations or whatever – and you spill a little (a lot; OK, most) of your beer, you won't mess up your brand new kicks.
The Originals Munchen Oktoberfest were released on Sept. 2 and retail for €200 ($238), and the limited-edition sneakers come with their own 1-liter stein – for celebrating, or testing out Adidas' claims of resistance.
Locally, Oktoberfest Milwaukee is at Pere Marquette Park in Downtown from Sept. 29 to Oct. 1 and again from Oct. 6-8. In Glendale, the Bavarian Bierhaus hosts its annual month-long Oktoberfest celebration, every Friday and Saturday from Sept. 8-9 until Oct. 6-7. So wear your best to the fest and "prost!" with confidence.
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