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In support of Denim Day, which is on April 25, the jeans are back on Wisconsin Avenue.

Denim Day celebrates 20 years of raising awareness about sexual assault

You may have noticed that the jeans are again flapping in the wind on streetlight poles on Wisconsin Avenue in Downtown Milwaukee. That's because Denim Day is approaching and the city is expressing its solidarity in the battle against sexual assault.

On Thursday, April 25, everyone is urged to wear denim to help raise awareness about sexual assault and rape.

April is also national Sexual Assault Awareness Month.

Denim Day was launched in Los Angeles in 1999 by founder Patricia Giggans and has continued, uninterrupted, for 20 years.

"Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Violence Awareness Month," reads the Denim Day website. "The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent.

"The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault."

You can register your support – and/or make a donation – on the website, where more than 8.5 million others have already signed on.

You can follow other Denim Day information on Twitter by following #DenimDayMKE.


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