P.B. art me, asap!
Pabst Blue Ribbon is touring an exhibition of artworks inspired by one of the beers that made Milwaukee famous as a suds town and the first stop is Stonefly in Riverwest. The works can be seen Monday, Dec. 17 from 7 until 11 p.m.
One of those works is by Menomonee Falls resident William Scott, a collector of PBR memorabilia that painted a work he titled, "The One and Only."
Some of the works can be seen at www.pbrart.com. They were selected as part of a competition encouraging beer-loving artists to put brush to canvas in the "Can on Canvas" contest. More than 100 works were submitted and five top winners earned $1,500 and two years' worth of Pabst beer.
Scott says he learned of the contest from his wife and decided to give it a try.
"I had started experimenting with art after I retired and had both hips and my knee replaced. I had some time on my hands and my mother was something of an amateur artists, so I gave it a try. I had sketched a can of Pabst Blue Ribbon and had it on the wall in the basement, alongside my other Pabst memorabilia and neon signs. When I heard about the contest, I put color to my sketch and entered it. I named the painting 'The One and Only' because it's been the only beer for me for 40 years!"
The tour has two shows of artwork crisscrossing the country, stopping in 22 cities. Then, some of the works will be used to advertise and promote Pabst beer.
It makes sense that Milwaukee is the first stop on the tour, says Bryan Clarke, senior brand manager for Pabst Blue Ribbon.
"Milwaukee will always be the original home of Pabst, and we are excited to make the market part of our efforts. Milwaukee's growing art and independent music scenes have been great supporters of the Pabst Blue Ribbon brand, and have embraced the brand for avoiding traditional beer marketing tactics."
Get all the daily headlines in your inboxSign up for our newsletter
Some interesting art pieces. Too bad Pabst as a beer is indistinguishable from all the other mega breweries. But if you want to be a 20-something "hipster," you've got to order yourself a PBR. I'm waiting for Point beer to do something like this art contest, especially because it tastes soooo much better.
Technically, Milwaukee and Nashville are the first stops on the tour. The two preview shows don't really count.
Smart marketing idea. I like the one with the monkey best. Creative.
inaccuracy | Dec. 15, 2007 at 12:49 p.m. (report)
Milwaukee ISN'T the first stop on the tour. Their website shows Chicago & St. Louis having had shows on 12/10.
4 comments about this article.
Post a comment / write a review.
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.