Big Dreams for a Little Restaurant: The Noble's IndieGoGo Campaign
It's salient to steal some of the opening words of an article written by Molly Snyder in December 2011:
"When David Kressin and April Woelfel opened their cozy bar and restaurant called The Noble, 704 S. 2nd St., their goal was simple.
'We were going to quietly open our doors and quietly feed the neighborhood,' says Kressin."
But, their "quiet" opening turned out to cause quiet a stir. And curious diners from around the city flocked to this homey old-fashioned spot to take part in the dining revolution that the two restaurateurs had created.
The restaurant has been bustling ever since – filling its 30-35 seats nightly, and serving up a popular service industry brunch on Monday mornings. Its challenge? Meeting the needs of its many raving fans.
Today, The Noble faces a new challenge. The restaurant's landlord seeks to sell the building in which it is housed. In fact, there won't be any firm renewals on the 2-year lease, which is up May 1, and will switch at that point to a month-t0-month until the building is sold.
As co-owner David Kressin puts it, "The Noble is reaching the end of this borrowed time."
Kressin seeks to purchase the building, which would give the restaurant much-needed space for expansion, as well as the security of knowing that it has a true home in Walker's Point.
The kicker? The owners need a bit of assistance coming up with the down payment.
So, they've done what many restaurants these days are doing. They've looked to crowd sourcing to assist in raising the necessary funds to make their dreams come true.
"If we can succeed in raising enough money from our generous and supportive 'family' for part of the mortgage down payment, we can continue to grow," Kressin writes.
"We can utilize the entire building to continue giving you the best experience we can possibly give."
Contribution perks include free admission for two to a fundraising speak-easy party, free entrees, recognition on a plaque in the restaurant, "Rock Star" dinner reservations for four, and, at the $1,000 level, a special private catered dinner party for six, either at your home or The Noble.
Visit The Noble IndieGoGo campaign online, and help "Save The Noble."
STORY IDEA.... Follow-up on this piece? They raised $29k for this on Indiegogo. Was it enough? Just a thought....
Again, Kickstarter turned down their request for funding assistance. Kickstarter, the same site that agreed to help fund the "zombie emergency kit". That should tell you something.
One thing I've learned in this biz is to own the realestate. The second is banks don't like lending to restaurants. Personally I would never attempt this style of fund raising. But if they can get away with it, como no?
FIRST: I Love the Noble. If you haven't been, GO. Amazing food. SECOND: this is ridiculous. Whomever buys the building will be glad to have a tennent like the Noble. They aren't going to shut them down. Most restaurants don't own the building they are in. The idea that you can "save" them buy donating your hard earned cash is apalling. THIRD: they were rejected by Kickstarter. That's why they went to IndieGoGo. Did you know that IndieGoGo does not require the project to be fully funded? That means if they come up short of their goal they can pocket your money and close the restaurant if they want to. NOBLE: if you need more money, open on Sundays, expand your hours to include Saturday/Sunday brunch, or just get a loan like everyone else in the world has to do if they want to expand their business. Come on!!!
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