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The new Crossroads Collective will be located in the former Oriental Drugs on the East Side.

Milwaukee's first food hall, Crossroads Collective, targets November opening

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Crossroads Collective, the new culinary-driven food hall located at the corner of Farwell and North Avenues, has put a target on the month of November for its opening.

According to information released today, construction crews are track to finish the space in late October, with a series of soft opening events to follow. The dining space has been completely reimagined, with the help of Korb+Associates, to create vendor stalls and a dynamic, inviting atmosphere for future patrons. Wallpapered City, owned by Stacey Williams-Ng (also an instrumental force behind the programming for Black Cat Alley) has been engaged to bring local artists to create artistic pieces for both the forthcoming food hall and a speakeasy, which will connect the two entities.

Once open, the 7,000 square foot retail space will house a commissary-style kitchen which will provide cooking, prep and dry storage space for eight micro-restaurants, each operated by its respective owner.

So far, four tenants have been secured including:

  • Laughing Taco, the Walker's Point craft taco joint owned by Chef Justin Carlisle and his wife Lucia.
  • East Side restaurant owners Ashley and Mitchell Wakefield of Tess will collaborate with Tess Executive Chef Martin Magana to debut a yet unnamed soup and sandwich concept.
  • Pedro's South American Food, a food truck operated by Pedro Tejada, will establish a brick and mortar presence in the space to serve their arepas and empanadas
  • Small batch ice cream purveyor Scratch Ice Cream will also establish their first independent retail location at Crossroads Collective.

However, Crossroads plans to announce more vendors in the coming weeks, specifically targeting Mediterranean, crepes and fresh/green options.

Interested vendors can contact More information is available at


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