In Dining

In the space previously occupied by Vucciria, Crisp will open in January 2010.

Crisp to cut slices on Brady Street

In the Brady Street space at 1323 E. Brady St. which previously housed Vucciria and most recently Coco Bella, another restaurant is coming to fruition. Crisp, a gourmet pizza place and nightlife lounge is set to open in January 2010.

Ian Pesch, Rob Settecase and Chris Grant plan to open a lunch and dinner stop for New York style pizza by the slice or pie. But, pizza is just the start. The menu will also feature a create-your-own tossed salad with over 40 fresh vegetables, meats and fruits cut daily. In addition to pizza and salad, Crisp will serve panini's and wraps.

"We're going to have a juicing station built into the main bar. People will be able to order fresh squeezed juices into both alcoholic and non-alcoholic drinks," Pesch says.

Open from 10 a.m. until bar time daily, diners can utilize counter-style service during the day and full sit-down service from 5-10 p.m. After 10 p.m., the restaurant will take on a lounge style feel with a late-night limited menu until 1 a.m. and a host of local DJs playing a different genre of music each night.

"There's nothing like the clientele of the eastside. It's really an honor to be on Brady Street because it's so historical and diverse," Pesch says.

Check back to OnMilwaukee.com for a full story when Crisp opens in January 2010.


Talkbacks

truereviews | June 15, 2010 at 9:26 p.m. (report)

called in a takeout order with a groupon, intending on purchasing a large 3-topping pizza. we were told the topping was one as you had to include a sauce and cheese in the other 2 toppings- totally fine. then i specifically asked francis if the premium toppings were included in the groupon price, which was positively confirmed. so i added two more toppings to the sauce, cheese, and premium topping; a total of 5 toppings on the pizza with a supposed total of $4.00 after the groupon pre-tax. when we arrived the hostess ignored us to chat with a coworker. we went to the back and handed our groupon to a server who disappeared, then waited while the pizza maker became confused as to wear the groupon went to. the receipt handed to me charged me for all the toppings including the premium price. i asked the manager chris why i had been overcharged, and had a menu shoved under my face. he pointed to prices on the menu for me like i was a child after i already explained i was educated on the topping prices. when reiterating that i specifically confirmed i would not be charged, he muttered to his coworker about me in front of me, then said, "do you want $2? i'll give you $2", and pulled $2 out of the register and put it on top of my pizza as a negotiation. i refused the money, tipped $3, and left. i feel my resolve never to go there again and tell everyone about my terrible experience is justice enough. i won't lie, the pizza was very good...but i work in customer service and know people in the restaurant business, and it's clear this was handled awfully, from the misleading groupon (what pizza doesn't come with cheese and sauce standard?) to the awful managerial service.

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Joefoody1 | April 5, 2010 at 11:24 a.m. (report)

I tried the Pizza and was impressed. They do need to work on service. The outdoor seating needs some personality to make it cosey. If they can get the service issues worked out I think Crisp will do well.

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brewershillmke | April 4, 2010 at 8:26 a.m. (report)

I agree with "mkeloser" - I was at the free pizza/drinks on Saturday night 4/3. wow, if your expecting to give away free pizza, you'd expect they would be ready for a crowd. The kitchen looked in chaos and no one really looked like they knew what they were doing. To their credit as the hours went on it seemed to come together. Unfortunately, I think we had the same waitresss as "mkeloser" - she couldn't even tell us what was on tap - we helped her out by looking over her shoulder at the bar, she was unsure what drinks were free and rarely came back to our table to check on us. A little later in the 3hrs that were free drinks and pizza, another waitress started taking better care of us, so she received our generous tip. The bar looked to have a limited supply of liquior, one I would find in my buddies basement stash. However, with all this being said I hope they can get their service and prep under control because the pizza was pretty good. The 4 cheese and the BBQ Chicken were great! All in all it was free rail drinks, taps and pizza for 3 hrs, so you can't complain too much. I'm no so sure how the gourmet pizza thing will do with the combination of the DJ - it might only attract a specific crowd as it was pretty loud and not a good place to have pizza and socialize. The decor was unique, modern and trendy. I may go back in the afternoon when they aren't pressured with all the people searching out free food and drinks.

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mkeloser | March 29, 2010 at 2:03 p.m. (report)

Tried Crisp last night with friends. We were planning on going to Transfer, but after having outstanding wood-fired pizza in MPLS last week, I wanted more, and I don't believe Transfer has a wood-fired oven. Crisp has retained the trendy dcor of previous restaurants in that space, though its primarily black where Vucciria was very white. Downstairs is more traditional restaurant seating, while the upstairs, where there is a second bar, is open in the center to a view of the first floor, and has lounge seating and a large DJ dais, so theyre clearly going for a club feel there. Service was incredibly slow, but the speed (or lack thereof) wasnt the worst of its issues. A one-page photocopied drinks menu listed tap beers, bottled beers, and a dozen different wines. We ordered a bottle of primitivo. After some time, the waitress returned and said they were out of the primitivo, so we asked for the zinfandel. The waitress said, The white zin? Uh, no, did I say white zin? She left and again returned to say they had no wine whatsoever; There might be a merlot down there. And maybe a port. OK, scratch the wine. Neither I nor my drinking buddy like merlot. (Keep in mind that they opened March 12. All the wine is gone already?) The dinner menu also appeared to be photocopied, and its format was confusing. Pizza is served by the slice whatever slices are currently available but we were told we would have to go up to the warming counter to see what they had. These were $5. The menu included ten or eleven chefs specialty pizzas, and then there was a list of ingredients to design your own. Sizes were listed only as personal and large. Pricing too wasnt clear; it said 3 toppings was $20, and then there was a price for each additional topping. The specialty pizzas all had more than 3 toppings, but when the bill came, we fortunately were charged only $20 each for them. The appetizers we ordered finally arrived -- pork ribs with Jack Daniels BBQ sauce and Yukon gold and sweet potato fries. The waitress asked if we needed plates. We said yes, and also asked for napkins. She said, Ill see if I can find some. She returned with cocktail napkins. I think we had to ask for flatware as well. In spite of the laughable service, the six ribs ($8) were excellent, fall-off-the-bone tender and basted in a sauce with just the right amount of sweetness. They were served with an interesting slaw that included corn and red and green peppers in addition to cabbage. These were tossed in a mayonnaise-based dressing that clearly had a little cayenne or chili powder in it. It may be the best slaw Ive ever had. The Yukon gold fries were shoe-string thin, while the sweet potatoes were sliced wider and flatter; both were excellent. (I think those were $5.) The pizzas also proved that perhaps the incompetence does not extend to the kitchen. Id need to refer to the menu to recall all the ingredients, but the first had a few kinds of cheese, kalamata olives, and rosemary. The other was a more basic cheese and sweet Italian sausage, with an extra spicy sauce. These were delivered very hot, but the 700F heat of a wood-fired oven should have gotten them to the table a lot faster. Crusts were not extremely thin, but were indeed crispy. A couple glitches in a new place are expected, but the service at Crisp was ridiculous. Theyre advertising a grand opening for this coming weekend, with limited free pizza and open bar; they've got a lot of challenges to overcome in the mean time.

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verryjerry | Feb. 6, 2010 at 4:49 p.m. (report)

I live down street from Crisp and I have been seeing a LOT of action going on in there recently and can look through the windows. It looks like they're gonna open soon. Either way its Crazy the place looks completely different.

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