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Milwaukee's going to light it up in a salute to America's resiliency in the face of coronavirus. (PHOTO: Jane Somers)

MKE Downtown encourages landmarks to light up red, white and blue

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Although I'd better not catch you going out to look at them, a number of Downtown buildings will be lit red, white and blue, beginning tonight, as a tribute to American resiliency in the face of the coronavirus pandemic.

Milwaukee Downtown, BID #21 is encouraging buildings and landmarks throughout the city to illuminate their facades and tonight it'll kick off with the U.S. Bank Center, Northwestern Mutual, The Gas Light Building, 833 East Michigan, The Pfister Hotel and the M-K-E letters at General Mitchell International Airport taking part.

The Milwaukee County Historical Society will join in on Friday.

The BID is encouraging other buildings and landmarks throughout the city add their own illuminations and keep them lit through March 31.

"Now is the time for our community and nation to come together," said Beth Weirick, CEO of Milwaukee Downtown, BID #21, in a statement.

"Already there's been a tremendous outpouring of support for businesses, employees, artists and musicians, and we remain committed to furthering this goodwill and generosity. Our lighted skyline is yet another symbol of the unity and hopefulness taking place."

Information on Milwaukee Downtown's COVID-19 initiatives can be found at


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