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Downtown has gotten more than 60 new wayfinding signs.

Downtown gets new wayfinding signs ahead of big tourism events

VISIT Milwaukee, Milwaukee Downtown, Business Improvement District (BID) #21 and the City of Milwaukee have partnered to install new wayfinding signage around Downtown to help direct pedestrians to landmarks like The Pabst Theater, the Marcus Center for the Performing Arts and the new 3rd Street Market Hall.

The signs, installed on existing poles and infrastructure, each list three sites and were created using a modular design that allows for them to be more easily updated and changed.

The 20 new vehicular signs and more than 40 pedestrian signs – which will be installed in coming weeks – replace previous signage dating to 2002. They are part of a broader plan to improve the means for helping visitors navigate Downtown, including digital kiosks announced a few months ago and maps incorporated into Bublr Bike stations.

"Thanks to the collaborative spirit of VISIT Milwaukee and Milwaukee Downtown, BID #21, the new wayfinding signage will complement new CityPost interactive kiosks being installed by the City of Milwaukee later this spring," said Jeff Polenske, commissioner of public works for the City of Milwaukee, in a statement Wednesday.

"The design will carry through to other applications across the City of Milwaukee for a more comprehensive wayfinding and information experience."

The signs were designed by Corbin Design and manufactured and installed by Poblocki Sign Company.

The designs feature industrial-inspired exposed rivets, elements nodding at the Hoan Bridge and beer kegs, and blue to reflect the water of Lake Michigan.
The signs have been installed now ahead of the Democratic National Convention, USA Triathlon Age Group National Championships, and Ryder Cup.

"Part of what has attracted major events to Milwaukee is our compact, walkable downtown and how easy it is to navigate the city," said Peggy Williams-Smith, president and CEO of VISIT Milwaukee, in today's statement.

"These signs improve visitor and local experience in a logical way. This means the overall visitor experience improves, and that ultimately benefits our destination's tourism economy."

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