In Buzz

Milwaukee Misfits unite!

New marketing group ie . eg throws launch bash at Ugly's

A new marketing and media company is already making a splash in our great city by a great lake and soon, it will be time to celebrate. The company, called ie . eg, is fueled by four young, talented and motivated Milwaukee men.

"We offer storytelling services such as consulting, brand partnership, cinematography, influencer partnerships and events," says ie . eg CEO Quentin "Q" Allums.

Allums, along with Israel Lugo, Eric Didier and Brema Brema, will toast their new venture with a launch party on Wednesday, July 18 at Ugly's, 1125 N. Old World Third St. The event runs from 5 p.m. to midnight.

The company already has two locations, one near the Third Ward and a second space inside the Blatz Building.

The men also organize under the name the "MKE Misfits." Allums is a top LinkedIn creator with more than 5 million views. He recently spoke at VidCon 2018, the largest global video conference in the world.

Didier, the chief creative officer, is a visual storyteller with a background in e-sports background. Lugo has worked with companies such as the Brewers, Bucks and the Milwaukee Wave, and Brema is one of Milwaukee's most popular Instagram influencers, also known as Optic Legacy.

"We call Milwaukee 'home' for a reason. And we want to help this city as much as possible," says Allums.


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