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Fiserv Forum now contains two dedicated sensory rooms for guests with sensory processing needs.

Fiserv Forum adds two sensory rooms for guests with sensory processing needs

In its commitment to offer an inclusive and comfortable experience for all fans, Fiserv Forum contains two dedicated sensory rooms for guests with sensory processing needs to utilize during all events. The arena also offers complimentary sensory bags with helpful tools, such as noise-cancelling headphones.

More than 800 of Fiserv Forum's event staff members have received training on how to recognize and assist fans with sensory needs. As a result of its sensory inclusive program, Fiserv Forum has become the first sports and entertainment venue in Wisconsin to be certified as sensory inclusive by KultureCity, a leading non-profit recognized nationwide for using its resources to revolutionize and effect change in the community for those with sensory needs.

"In our effort to be the most inclusive and accessible sports and entertainment venue in the world, Fiserv Forum is dedicated to providing an enjoyable and accommodating experience for everyone," said Fiserv Forum Director of Guest Experience Jill Barry.

"We appreciate the support from KultureCity for helping to design the sensory rooms and training our staff in sensory awareness and understanding. We're proud to offer these important resources to our guests with sensory processing needs so they can fully enjoy the exciting events Fiserv Forum has to offer."

As the first NBA arena to offer two sensory rooms, Fiserv Forum gives fans seeking a quieter or more secure environment a destination to visit in the lower bowl (by Section 110) and upper bowl (by Section 212). Each room includes soothing paint tones, tactile wall hangings and comfortable furniture.

The sensory bags are available at the guest concierge desks located near Sections 109 and 212, as well as the BMO Club coat check for BMO Club guests. In addition to noise-cancelling headphones provided by Puro Sound Labs and fidget tools, the bags consist of verbal cue cards produced in conjunction with Boardmaker and a KultureCity VIP lanyard.

Sensory sensitivities or challenges with sensory regulation are often experienced by people with autism, dementia, PTSD and other similar conditions. One of the challenges for these individuals is sensitivity to overstimulation and noise, which offers challenges in attending any large and crowded event.

With the sensory inclusive certification, Fiserv Forum is now better prepared to assist guests with sensory sensitivities to ensure they have the most comfortable and accommodating experience possible when attending a Bucks or Marquette basketball game, concert or other special event.

Prior to visiting Fiserv Forum, guests can download the free KultureCity app to view what sensory features are available and where they can access them. A Social Story is also on the app to provide a preview of what to expect while enjoying an event at Fiserv Forum.

"It's heartwarming that families can comfortably attend an event at Fiserv Forum with their loved ones who have a sensory challenge," said Dr. Julian Maha, KultureCity co-founder. "Our communities are what shapes our lives and to know that Fiserv Forum is willing to go the extra mile to ensure that everyone, no matter their ability, is included in their community is amazing."


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