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Sorry, Milwaukee, not this year.

Coronavirus extinguishes July 3 fireworks

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This year's July 3 Lakefront Fireworks show, presented by American Family Insurance, T&M Partners, Milwaukee Brewers and Milwaukee County Parks, has fizzled thanks to the COVID-19 pandemic, organizers announced today.

There is no plan to reschedule this year's fireworks.

"We're obviously disappointed for the many Wisconsin residents who have made the lakefront fireworks an Independence Day tradition," said Judd Schemmel, American Family Insurance associate vice president of community investment and partnerships, in a statement.

"However, the continuing uncertainty of the pandemic and concern for the health and safety of participants made it the right decision. American Family looks forward to continuing our support of this iconic community event in 2021."

American Family Insurance also announced that it will make a donation to the new Milwaukee Parks Foundation.

"We know this was a difficult decision for American Family Insurance and their partners, and we agree it's the correct decision," said Milwaukee County Parks Executive Director Guy Smith. "We look forward to seeing the display return even bigger and better in 2021."

American Family Insurance, T&M Partners and the Brewers stepped in last year to prevent the end of the fireworks tradition, which appeared possible thanks to the loss of its previous sponsor.

In the statement, the new sponsors say they, "continue to discuss plans for the 2021 event and beyond."


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