This Is It [edit]
418 E. Wells St.
Milwaukee, WI 53202
(414) 278-9192
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Description [edit]
You'll most likely be asking yourself "Is this it?" until you step inside This Is It. It's one of those unmarked bars; a bit hard to find. Inside, the lounge is decorated with red carpet walls and smoke glass mirrors and is popular for its older clientele and distinct jukebox.


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Recent articles about This Is It

This Is It: Virtual Pride creates LGBTQ togetherness through technology

This Is It: Virtual Pride creates LGBTQ togetherness through technology

By Michail Takach - June 04, 2020
Throughout the pandemic, This Is It has remained vibrant and connective with the … Read more...
This Is It gay bar expands, offering more space, dance floor

This Is It gay bar expands, offering more space, dance floor

By Molly Snyder - Jan. 17, 2019
Last week, This Is It unveiled its new addition that more than doubles the size … Read more...
This Is It turns 50: The past, present and future of Milwaukee's oldest gay bar

This Is It turns 50: The past, present and future of Milwaukee's oldest gay bar

By Michail Takach - Aug. 03, 2018
As This Is It honors its past 50 years with an action-packed weekend schedule, … Read more...
Could Milwaukee be the next city with rainbow crosswalks?

Could Milwaukee be the next city with rainbow crosswalks?

By Michail Takach - Nov. 14, 2016
During a recent visit to Vancouver, This Is It owner George Schneider saw … Read more...
All In Productions' youngsters making a mark in Milwaukee theater

All In Productions' youngsters making a mark in Milwaukee theater

By Dave Begel - Aug. 16, 2016
All In Productions has a history that can be measured in months, but it has … Read more...
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Recent Talkbacks ...

Posted by dtoneye on Dec. 23, 2007 at 5:05 p.m. (report)

I lived in "THIS IS IT" 27 years ago !! I went back 3 years ago and "JOE" still new who I was. LOVE to Joe & June. Tony From BOSTON

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Posted by fritzthink on June 4, 2007 at 1:08 p.m. (report)

Great bar here is the website for 'this is it' Milwaukee gay bar. http://thisisitbar.com/ Milwaukee gay bar.

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