Cheers to a good cause: Third Space launches giving program
One of Milwaukee's best breweries, Third Space Brewing – which was one of three area breweries to nab medals at this month's Great American Beer Festival in Denver, is launching a give-back program to support nonprofits focused on youth development and homelessness.
Via the Give20 Program, the brewery will donate 20 percent of tap room sales one night per month to a different charity partner for a Give20 Night.
The first night is Oct. 24 from 4 to 9 p.m. at the brewery's tap room at 1505 W. St. Paul Ave., in the Menomonee Valley. Milwaukee County's Housing First Initiative is the debut beneficiary.
Housing First prioritizes providing the homeless with permanent and affordable independent housing without pre-condition.
Third Space kickstarted the program by setting 20 percent of taproom sales from its third anniversary triple IPA – called Billy Mumphrey's Downfall – for Housing first, too.
Funds from both sources will be used to help find permanent housing for residents of the tent city beneath the Marquette Interchange – not far from the brewery – before the frigid temperatures arrive.
"Our motto at Third Space is that you have your home, you have your work, but everyone needs a 'third space,'" says Third Space Co-Founder and Director of Sales & Marketing, Andy Gehl. "However, it is difficult to enjoy a 'third space' if you don't have a first space, a home.
"Homelessness is also an issue directly facing our community in the Menomonee River Valley with the tent encampment at the east end of the valley. We want to do our part to help our neighbors there find permanent housing."
Organizations working in the focus areas can contact Gehl about partnering with Third Space by visiting thirdspacebrewing.com/donations.
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