In Bars & Clubs

Sprecher's new honey lager, brewed with honey from a farm in Germantown, benefits the Milwaukee County Parks Foundation.

Sprecher's ParkLife honey lager will benefit Milwaukee County Parks

As soon new ownership arrived earlier this year, Sprecher stepped up its innovation and has already launched an energy version of its beloved root beer and the new easy-drinking, sessionable ReFresh Button IPA, which you can read about here.

Another new brew has arrived and this one is an unusual collaboration between the brewer, the Milwaukee County Parks – with which Sprecher partners on the Traveling Beer Gardens program – and the brewery's distributor, Beer Capitol Distributing.

ParkLife Honey Lager is the first in a planned Inspired by Parks series that is part of a larger parks funding initiative called Love Your Parks, which you can read about here.

Packaged in a can design that's inspired by Grant Park, where there one of the the traveling beer gardens is planted through July 12, the honey lager is brewed with the same Wisconsin honey that sweetens Sprecher Root Beer.

That honey is sourced from Indian Summer Honey Farm, in nearby Germantown and it adds a hint of sweetness, a touch of honey earthiness and a nice hefty body you might not expect form a 5 percent ABV beer.

"It was actually an idea that came from discussions that came about with Beer Capitol, our distributor, as well as County Parks," says Sprecher's Chief Commercial Officer Jim Kanter.

"It's a totally new brew, made with one of the ingredients we know best: Wisconsin honey, which of course we use in our root beer. It just made sense."

Kanter says all three partners were involved in both the development of the beer itself, as well as the packaging and design.

"(It was) great teamwork, and a lot of fun too," he said.

The beer is available in four-pack 16-ounce cans at retail outlets around the state and a portion of the proceeds will help fund parks via the County Parks Foundation.

"This is an extension of the Traveling Beer Garden we do, which has given back things over time like bike racks, bathroom improvements and concession area improvements," says Kanter, who adds that beer lovers should expect to see more new products in the coming months.

"We are looking at additional opportunities to keep new things coming for our consumers with great partners such as Beer Capitol and Milwaukee County Parks and others," he says.


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