PubPass is back with new bars and old favorites
For the fifth year in a row, Milwaukeeans who want to travel to familiar and new bars will find the PubPass appealing. The concept is simple: spend $25 and receive a passport-like booklet that entitles the holder to a free beer (unless you buy it for yourself, then you are technically paying $1 per beer) at 25 local bars.
"Milwaukee is a fantastic beer city with great energy and we love the unique mix of bars," says co-founder Jake Nyberg.
Using the PubPass is also simple: bring the pass with you to one of the bars, order a beer and get a stamp in the book. (Keep in mind that it's at the bar's discretion as to which beers are available to PubPass holders.)
The craft beer "passport" is valid until the end of 2019. PubPass bars include past participants like Boone & Crockett, MobCraft Beer and Fink's with many newbies including La Masa Empanada Bar, Enlightened Brewing Company, The Bubbler, Dark Horse Tavern and more.
For a full list of participating bars for the 2019 PubPass go here.
"We like to choose a mix of restaurants with bars, upscale bars and dive bars," says Nyberg.
PubPass will soon be available as an app, but is currently a paper booklet. The 2019 PubPass has a new design.
"We're going to get an app, but we also still like the idea of a tangible item to take to a bar," says Nyberg. "And it's a great conversation piece."
On Feb. 2, 2019, PubPass will host a party for all PubPass holders – as well as the public – at The Cooperage, 822 S. Water St. The event will feature Pleezer, a Weezer cover band from Minneapolis. OnMilwaukee will have more information on this soon.
The PubPass was created with people in mind who appreciate craft beer and trying out new places.
"We are not aiming for the 'where can I get a free beer' crowd," says Nyberg. "The PubPass is for people who love mixing up where they go for a drink, meeting new people and tipping their bartenders."
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